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Category: Programmatic Advertising & Media Buying

AdRoll Launches First-Party Data Pool For New Customer Targeting

AdRoll, the ad retargeting platform, has decided to branch out some new customer acquisition marketing with act-alike audience targeting, which is based on a pool of advertisers’ first-party data. The product, which is called Prospecting, launches in beta form on Wednesday.  According to AdRoll, there are over 1,000 advertisers who are participating in early test […]