AdRoll Launches First-Party Data Pool For New Customer Targeting
By Scott Davenport | | Display Advertising, News, Programmatic Advertising & Media Buying, Remarketing, Retargeting
AdRoll, the ad retargeting platform, has decided to branch out some new customer acquisition marketing with act-alike audience targeting, which is based on a pool of advertisers’ first-party data. The product, which is called Prospecting, launches in beta form on Wednesday. According to AdRoll, there are over 1,000 advertisers who are participating in early test […]