First, we need to understand that there are over 300 million people coming to Quora, and what are they doing? Well, they are actively sharing knowledge; they are coming for the community; they are sharing stories, and learning about the world around them. What you can do as an advertiser is really align your ad [...]
This is a great time to scale up your Quora ads, as the company recently added the ability to create and edit ads in bulk in Quora Ads Manager. How does this ability work? The bulk ads editor has templates that are downloadable. Next, you'll create and edit ads in a CSV file or in Excel. Currently, [...]
It hasn't even been two years yet, and Quora is still building out features and capabilities at a rapid pace. On Thursday, the company announced the the launch of Auction Insights at SMX West in San Jose, CA. Earlier this week, Quora rolled out keyword targeting, allowing advertisers to bid on the keywords they may already be targeting in search [...]
Yes, Quora is one of the newest players on the Paid Ads market, but what a player it is. Some would argue it is one of the best platforms for B2B lead generation. Learn how to significantly increase your visibility, engagement, and lead generation on Quora. JD will walk you through the exact steps you [...]
In an announced made January 8, Quora advertisers are now able to retarget users that have visited specific question pages Quora Product Manager Elynn Lee said that user questions can “provide a valuable signal on intent.” “For example, if a Quora user is reading questions about how to buy the best marketing automation software, it’s highly likely [...]
A new native ad was unveiled by Quora on Tuesday called Promoted Answers. This new native ad offers marketers the opportunity to promote organic content posted on the site by themselves or others. A Promoted Answer, which features a question, a portion of an answer and a link taking the user to the full answer, [...]
Quora, a question and answer platform, says that it now has an audience of 300 million unique users. This is up from the 200 million reported last year. The company even announced the launch of Broad Targeting. With this new option, ads run across the platform and adapts its targeting as the system learns which [...]
Quora has been continuously pushing out new capabilities for its ads platform. The platform released List Match Audiences this week. Just like Customer Match in Google and Custom Audiences in Facebook, advertisers will have the ability to upload customer or prospect email lists to Quora for ad targeting or exclusions. According to the company, emails are hashed locally on [...]
This week, Quora has released some updates to its ads platform. In an announcement by the question-and-the-answer social platform on Wednesday, there mentioned the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Let's check out the new features. For multi-event conversion tracking, by using Quora's tracking pixel, advertisers are able to [...]
Back in 2017, Quora launched its ad platform with topic targeting. The question-and-answer network is expanding its ad targeting offerings. On Monday, Quora announced more options for behavioral and contextual targeting to either narrow or widen audience targets. Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options Interest Targeting — Reach users who have engaged [...]