A new native ad was unveiled by Quora on Tuesday called Promoted Answers. This new native ad offers marketers the opportunity to promote organic content posted on the site by themselves or others. A Promoted Answer, which features a question, a portion of an answer and a link taking the user to the full answer, [...]
Quora, a question and answer platform, says that it now has an audience of 300 million unique users. This is up from the 200 million reported last year. The company even announced the launch of Broad Targeting. With this new option, ads run across the platform and adapts its targeting as the system learns which [...]
Quora has been continuously pushing out new capabilities for its ads platform. The platform released List Match Audiences this week. Just like Customer Match in Google and Custom Audiences in Facebook, advertisers will have the ability to upload customer or prospect email lists to Quora for ad targeting or exclusions. According to the company, emails are hashed locally on [...]
This week, Quora has released some updates to its ads platform. In an announcement by the question-and-the-answer social platform on Wednesday, there mentioned the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Let's check out the new features. For multi-event conversion tracking, by using Quora's tracking pixel, advertisers are able to [...]
Back in 2017, Quora launched its ad platform with topic targeting. The question-and-answer network is expanding its ad targeting offerings. On Monday, Quora announced more options for behavioral and contextual targeting to either narrow or widen audience targets. Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options Interest Targeting — Reach users who have engaged [...]
There is a brand new ads platform that was launched by Quora that now supports retargeting ads on the question-and-answer network. The news that Quora advertisers were now able to create audience segments of past site visitors for ad targeting on Quora was announced on Thursday. The targeting is powered by Quora conversion pixel. In order to take [...]
Earlier this ear, Quora, the question-and-answer network, announced that their ad platform was coming out of beta, some 300 advertisers were already on the platform. Search Engine Land spoke with a number of advertisers who are currently with Quora about what drew them to the ad platform, their experience with getting started and what kind of [...]