Quora

Quora Users Are Looking For Answers On Productivity Tools

JD Prater, Quora’s head of marketing, highlighted trends around how both brands and users engage on Quora during the coronavirus pandemic. “From productivity tools to self-improvement activities to video conferencing, it’s obvious we’re all doing our best to settle into this new normal,” he noted. Prater outlined the brands that are seeing a trending spike …

Quora Users Are Looking For Answers On Productivity Tools Read More »

Quora Adds 3 New Targeting Options For Advertisers

Recently, Quora has added additional target options for advertisers on the Q&A platform. The first is keyword history targeting, and is a blend of the existing keyword targeting and question retargeting options on Quora. You will be able to reach people who have shown an interest in subjects related to your business based on the keywords being used. …

Quora Adds 3 New Targeting Options For Advertisers Read More »

Quora Adds Search-Like Keyword Targeting, Auction Insights For Advertisers

It hasn’t even been two years yet, and Quora is still building out features and capabilities at a rapid pace.  On Thursday, the company announced the the launch of Auction Insights at SMX West in San Jose, CA.  Earlier this week, Quora rolled out keyword targeting, allowing advertisers to bid on the keywords they may already be targeting in search …

Quora Adds Search-Like Keyword Targeting, Auction Insights For Advertisers Read More »

Quora Advertisers Can Now Retarget Users Who Looked At Specific Questions

In an announced made January 8, Quora advertisers are now able to retarget users that have visited specific question pages Quora Product Manager Elynn Lee said that user questions can “provide a valuable signal on intent.” “For example, if a Quora user is reading questions about how to buy the best marketing automation software, it’s highly likely …

Quora Advertisers Can Now Retarget Users Who Looked At Specific Questions Read More »

Quora Unveils New Promoted Answers Ad Unit

A new native ad was unveiled by Quora on Tuesday called Promoted Answers.  This new native ad offers marketers the opportunity to promote organic content posted on the site by themselves or others.  A Promoted Answer, which features a question, a portion of an answer and a link taking the user to the full answer, …

Quora Unveils New Promoted Answers Ad Unit Read More »

Quora Introduces Broad Targeting, Says Audience Hits 300 Million Monthly Users

Quora, a question and answer platform, says that it now has an audience of 300 million unique users.  This is up from the 200 million reported last year.  The company even announced the launch of Broad Targeting.  With this new option, ads run across the platform and adapts its targeting as the system learns which …

Quora Introduces Broad Targeting, Says Audience Hits 300 Million Monthly Users Read More »

Quora Launches List Match Targeting For Reaching Audiences Based On Email Lists

Quora has been continuously pushing out new capabilities for its ads platform.  The platform released List Match Audiences this week. Just like Customer Match in Google and Custom Audiences in Facebook, advertisers will have the ability to upload customer or prospect email lists to Quora for ad targeting or exclusions. According to the company, emails are hashed locally on …

Quora Launches List Match Targeting For Reaching Audiences Based On Email Lists Read More »