Marketers have always trying figuring out what factors Google takes into account regarding SERP ranking results. In this episode of Whiteboard Friday, Russ Jones tells us about the theory behind those factors. He also talks about improved definitions and vocabulary we should use when talking about them.
Some people believe that click behavior, such as click-through rate (CTR), influences Google search rankings. Does it? Find out in this episode of Here's Why with Mark and Eric from Stone Temple Consulting! Links Mentioned: Why CTR Is(n't) a Direct Ranking Factor: http://stonet.co/ctr-ranking More Here's Why videos: https://www.stonetemple.com/heres-why-with-mark-eric
In today’s post, I’m going to share new data on links as a ranking factor. This report will demonstrate the continuing importance that links play in rankings. In fact, I plan to share data that shows that all that talk of a decline in the importance of links as a ranking factor is grossly exaggerated. [...]