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When we think of something like Father’s Day and other seasonal times in terms of advertising, Reddit isn’t the first thing you’d think of, right? It’s only reasonable to think that, but isn’t it about time to reevaluate this thought? After all, Reddit has 52 million daily active users, as well as a suit of …
The front page of the internet, Reddit, has been trying to maximize community engagement and boost advertiser appeal by cleaning itself up recently. Fortunately, these efforts have seen a positive ROI, as the company reported that it averaged 52 million daily active users in October 2020. When it comes to social media marketing, Reddit isn’t the …
An Overview of Reddit’s Potential for Brands (Infographic) Read More »
Many social media platforms have been seeing an increase in video engagement over the years, and Reddit is one of those platforms. Reddit is now looking for ways to build up its video options, so this week, Reddit has has acquired interactive video app Dubsmash, where users can lip-synch and dance to audio tracks. According to the announcement: …
Reddit Acquires Dubsmash To Boost Its Video Offerings Read More »
Reddit has, for the first time, shared that they are claiming 52 million daily active users in October, which would be a year over year increase of 44%. Jen Wong, chief operating officer of Reddit had this to say in the Wall Street Journal: “We’re sharing [daily active users] for the first time as a …
Reddit Says It Has An Audience of 52 Million Daily Users Read More »
Reddit has announced that it’ll be publicly disclosing all political ads, as well as some other service requirements from this point on. This came ahead of the elections in the fall. This is Reddit’s attempt to address transparency. Political ads were subject to the same scrutiny as all ads in the past, meaning that they …
Reddit to Publicly Disclose Political Ad Details Read More »
A new ad unit is being launched by Reddit and will be familiar to those who have seen Twitter’s takeover ad in the ‘trending’ section. This ad unit, called Trending Takeover, offers brands the ability to be prominently displayed in Reddit’s ‘Popular’ feed. Reddit says its Search tab and Popular feed are the two most …
Reddit Launches a Twitter-like Ad Unit: Trending Takeovers Read More »
Reddit’s deepfake policy Recently, Reddit joined the growing collective of platforms pushing back on deepfakes and other forms of manipulated media. The company updated its community guidelines to ban the use of deceptive impersonation within its app, including the use of deepfake content. According to the update, “Do not impersonate an individual or entity in a misleading …
Reddit Issues Its Own Anti-Deepfake Policy, Instagram Adds New Options To Boomerang Read More »
If you’re a marketer, Reddit can be more than just a tool to while away for your lunch. The site is a huge forum that contains more subreddits than you can imagine. It has almost any topic you can imagine, as well as new content ideas that are just waiting for you to discover. In …
Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday Read More »
Reddit reported 330 million monthly active users (MAU) on its platform last year, but this year, the company’s 2019 trend roundup reveals that number has grown by 30%. That means that 100 million more monthly users have been added since 2018. With this kind of growth, Reddit now has more monthly users thatn Twitter (321 million) …
Reddit Reports 30% Increase In Monthly Active Users, Eclipsing Twitter And Pinterest Read More »
On Wednesday, Reddit announced that its cost per click (CPC) ads now include an App Install campaign objective. Seven new attribution reporting providers has also been added to its list of available third-party integrations, along with updated tracking capabilities for its Conversion Pixel. Since introducing CPC ads less than a month ago, the ad product will now include …