When optimizing a website, it can be necessary to redirect users from old or changed webpages to new destinations. An HTML redirect is a simple way to seamlessly guide users to the correct page when the URL they are requesting no longer exists or has been updated. Implementing HTML redirects is an essential technique for […]
By now, we all know how great URLs can be at boosting your credibility with search engines, optimizing users’ experiences, and ultimately contributing to the integrity to your website. URLs tell visitors exactly what’s on the page for that specific URL But if for some reason you have to relocate someone from one URL to […]
Knowing what 301 redirects are and how they work is essential in SEO. When web pages get removed, and URLs get change for what ever reason, a 301 redirect is used to move a user from the current page to a new one so they can continue on their website journey. There are many reasons […]
Every single page that you visit on the web has an address and a URL. There will be a time when content found on one page (or even the whole site sometimes) will move from one URL to a new URL. When this happens, a redirect will be required, which automatically makes a browser go […]
There are several reasons that you could be considering a site migration, such as introducing a new CMS, changing hosting providers, or even relaunching your templates. No matter the reason, you have to be careful and proceed cautiously, as there are plenty of things that could go wrong. If something does go wrong, the consequences […]
Few things are able to destroy a brand’s performance int he search results faster than a badly implemented site migration. Even though changing the name of your domain or implementing HTTPS can be great for business, but if you don’t consider how search engines will react to this move, it’s almost certain to take a […]
By now, most SEOs have heard that moving web pages with forms to HTTPS is necessary to avoid being shown as “not secure” in Chrome 62. By moving your site to HTTPS, webmasters will gain a number of benefits, but there is a unique SEO opportunity which is easy to overlook. If done properly, this opportunity can […]
In The SEO community, there is quite a bit of talk in regards to link building. The process of link building can be quite tedious and time-consuming. The thing is, link building is even more difficult now more than ever as the web grows in its demands of higher and higher standards for the quality […]
Gary Illyes of Google said yesterday that if you use a 301, 302 or 30x redirect of any kind, you won’t have to worry about a loss in PageRank, that there’s no PageRank dilution. 30x redirects don’t lose PageRank anymore. — Gary Illyes (@methode) July 26, 2016 It was reported in 2010 that there is some PageRank dilution when […]
John Mueller of Google made an announcement that Google is migrating all their blogs from the blogspot.com domain they’ve been using on the more official googleblog.com domain name. The idea behind this migration is to help users understand that these are official blogs that are both managed and operated by Google. The migration started with their Google Webmaster […]