FTC Sues 1-800 Contacts Over Reciprocal, ‘Anti-Competitive’ PPC Bidding Agreements
By Scott Davenport | | AdWords, Copyright, Google, Legal, Regulation, SEM
In a legal action, 1-800 Contacts has been sued by the US Federal Trad Commission for allegedly pursuing “anticompetitive agreements with rival online contact lens sellers that suppress competition in certain online search advertising auctions.” According to the FTC: 1-800 Contacts entered into bidding agreements with at least 14 competing online contact lens retailers that eliminate competition […]