Remarketing is a crucial part of every paid media strategy, whether it be a display remarketing, search remarketing, or paid social remarketing – audiences are a powerful weapon in a PPC manager’s arsenal. This session is designed to arm you with the analyses that you need in order to create powerful remarketing strategies with audiences [...]
If you're only using social media to scatter broadcast your brand messages, you're missing out on the full power of the medium. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why the most effective social media marketing uses the power of remarketing, and gives some ideas [...]
What are some of the platforms you think about when you think about remarketing? Many people might think of platforms like AdRoll, Google and Criteo. But do you really think about the Bing Network an how it's associated with a successful remarketing program? When Michelle Cruz recently attended a Bing webcast on “The Art and Science of Remarketing Optimization” [...]
Want a quick and simple way to increase SEM impact and efficiency? Meet Remarketing Lists for Search Ads (RLSA). Join Google Partners to discuss what RLSA is, why it is so beneficial and some best practices. If you have questions, stick around for the live Q&A!
Want a quick and simple way to increase SEM impact and efficiency? Meet Remarketing Lists for Search Ads (RLSA). Join the folks at Google Partners to discuss what RLSA is, why it is so beneficial and some best practices. If you have questions, stick around for the live Q&A!
Google Partners presents remarketing and best practices for progammatic remarketing on Google Display.
Bing Ads has announced the launch of remarketing for search and shopping campaigns, just in time for the holidays. Retargeting capabilities were promised last year with the launch of Universal Event Tracking (UET). Bing Ads retooled UED earlier this month, with the target of making it more intuitive to implement and include more functionality. Now that Bing Ads has remarketing [...]
In this Google Partners, we will learn how to create your first remarketing list!
So, you want to know how to set up a remarketing tag on your website? Check out this Google Partners and find out how!
AdRoll, the ad retargeting platform, has decided to branch out some new customer acquisition marketing with act-alike audience targeting, which is based on a pool of advertisers' first-party data. The product, which is called Prospecting, launches in beta form on Wednesday. According to AdRoll, there are over 1,000 advertisers who are participating in early test [...]