Reporting

Moz’s Daily SEO Fix Video: Traffic Reporting

Why is traffic important to your website? Well, without it, you would probably get a lot less business, especially if you are running an online-only company. Organic traffic is great since it is targeted, resulting in a very specific intent, and if you are able to provide a solution or answer to their questions or …

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Using Custom Reports for Ranking Opportunities

In SEO, reporting plays an important role in developing a strong digital marketing strategy. By collecting the right data and knowing how to sort and understand the information, marketers will be able to figure out what efforts bring customers and what areas need improvements to provide a quality ROI for the company. Staying on top of …

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Using Custom Reports for Ranking Opportunities

In SEO, reporting plays an important role in developing a strong digital marketing strategy. By collecting the right data and knowing how to sort and understand the information, marketers will be able to figure out what efforts bring customers and what areas need improvements to provide a quality ROI for the company. Staying on top of …

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What Are Some Great SEO Data Visualizations That Will Inspire Your Reporting?

We all know that with enough data, you’ll have a story you can follow along with. But sometimes the story can be lost in translation and can be difficult to read. This is why data visualization can be important for people to take advantage of. Data visualization helps to tell stories by curating data into a …

What Are Some Great SEO Data Visualizations That Will Inspire Your Reporting? Read More »

What Are Some Great SEO Data Visualizations That Will Inspire Your Reporting?

We all know that with enough data, you’ll have a story you can follow along with. But sometimes the story can be lost in translation and can be difficult to read. This is why data visualization can be important for people to take advantage of. Data visualization helps to tell stories by curating data into a …

What Are Some Great SEO Data Visualizations That Will Inspire Your Reporting? Read More »

How Storytelling Fuels Reporting Your Clients Can Get Excited About

When it comes to being a data-driven marketer, you might have some impressive results over your career, but no matter how well you do overall at your job, there’s always going to be a time when somebody will look at you under the microscope of skepticism. There will always be somebody who will question you, …

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What Are Some Useful Data Storytelling Mistakes & Tips for Better Performance Reporting?

When it comes to data storytelling, it can be difficult to effectively get your ideas across to the people you’re trying to report to. It’s not really something you can just…do immediately. It takes time, patience and practice to acquire this kind of skill. Justin Lugbill has an article posted over at Search Engine Journal …

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Facebook Ads Offers Advertisers Millions in Ad Credits After Reporting Error

There is a potential error that Facebook miscalculated the number of sales attributed to ad impressions for certain advertisers from August 2019 to August 2020. The error has to do with campaigns that use Facebook’s free and August 2020. The error is related to campaigns using Facebook’s free “conversion lift” tool. Facebook, in order to …

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