As an SEO, a lot of your livelihood is based on good data, but being able to manage that data the right way is a task in and of itself.  In this episode of Whiteboard Friday, Dana DiTomaso shares with us why keeping your data clean is important, and some other things that we should […]

If you want to understand your users’ behavior and measure the performance of your site, one of the most important tools you can use to do is is Google Analytics.  After all, it’s used by millions across the world, and millions can’t be wrong. Despite the fact that Google Analytics is an incredibly important part of the […]

As the first Monday back from not only a fun three day weekend, but as the first Monday back to work for 2016, here’s hoping for another awesome year in SEO and marketing!  I hope you all had a great New Years! But let’s get down to business.  When it comes to being able to […]

When you are using any number of services or programs, filters can be a godsend, especially when the information that is being presented to you is excessive, and thus, completely overwhelming.  This is why filters can be incredibly useful to people who have to deal with a lot of information. In Google Analytics (GA), referral […]

There can be times when you working with your analytics platforms, and you feel totally overwhelmed with the information being thrown at you by the dashboard.  Don’t worry, because you aren’t the only person to feel too inundated with information about your ecommerce business.  There are SEO professionals who suffer from the same problem.  The […]

Have you ever spoken to an SEO, and as you got to know them, you found that they were pretty dang smart.  They knew really knew their stuff, and they could prove it too.  But just when you expected them to be perfect, you read some of the reports they’ve written and came to a startling realization. […]