In the coming months, things will change for doing ads on Google. On June 30, Responsive Search Ads (RSAs) will become the dominant ad format in Google Ads accounts. Advertisers won’t be able to add or edit extended text ads (ETAs) after June 30. Any existing ETAs that remain in an advertiser’s Google Ads account […]

Recently, Google announced that responsive search as is officially the default ad type for Search campaigns in Google Ads. It’s still possible to create expanded text ads. With RSAs, multiple headlines and ad copy variations can still be made, and with machine learning, it will be determined what variations to used based on what queries […]

There is a new version of AdWords Editor out that now includes support for a number of feature that include bulk creation of responsive ads from text ads. Responsive ads run on the Google Display Network, including in native ad inventory on mobile.  They will adjust dynamically to fit available ad space.  Users of the […]