Currently, the buzz surrounding chatbots has been growing to a dull roar.  Even if consumers have grown wary of bots because of privacy concerns and usability issues, the next generation of fast-learning, fast-acting chatbots is quickly being adopted by companies who want to improve customer service and lower operational cost.  It was estimated by Gartner that by […]

When you’re online shopping around for something to purchase, reviews can play a major role in whether you buy a product or not.  In this case, it’s very important that any reviews found online are truthful and legit.  After all, 90 percent of consumers say that when they make a decision to purchase something, they […]

A lot of the times, brands will try selling directly to big retailers, and will use distributors to get their products to small and independent shops.  Unless they’re the size of Apple or Microsoft, this is the case for most brands.  They are at the mercy of those who have the market influence of well known […]

When it comes to getting into the heads of retail customers and influencing them at the right moment during their buying journey, it isn’t an easy task.  But because technology is becoming more and more sophisticated, there are those retail marketers who have tapped into data on consumer preferences, timing and other factors to gain […]

Content is where it’s at.  This is the case everywhere in the marketing arena, such as e-commerce, search or social media.  Brands have to build meaningful experience for their consumers that give them a unique value if they want to capture and retain their attention in today’s market.  This is where content comes in.  Content […]