Over the past decade, deregulation has been a stateside trend, but the 28 member of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR), and this will be a big deal across the pond as well. For a short [...]
According to 3Cinteractive, 64 percent of brands are reporting an increase in loyalty program membership over the last year. Lately, programs have be become more sophisticated, moving beyond the traditional spend-and-get model. They've evolved into omnichannel and multichannel programs that recognize customers for each interaction they have with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers [...]
2017 has been quite a year for Google Shopping. During 2017, how did your campaigns fare? Was it great, okay, or not so good? When it comes down to it, the simple fact is, it's now 2018, which means a renewed sense of opportunities to do better than last year. However, you're probably already hard [...]
Amazon is continuing to expand the benefits of its Prime membership as an acquisition and customer retention tool. At this point for the company, Prime has become a critical program of theirs, currently covering over 60 percent of US Amazon shoppers. These members spend almost 2 times as much annually as non-Prime members do. Aside from [...]
There is a new suite of free marketing solutions for merchants, launched by PayPal, that provides analytics around how shoppers use the online payment platform. In the announcement, the newly-released shopping insights tools includes aggregated and anonymous data that tracks the behaviors and preferences of PayPal users. “This includes things like how many shoppers are mobile shoppers; [...]
In a recent Walker Sands poll, 41 percent of over 1,600 consumers surveyed report buying all, or at least most of their holiday gifts online last year. In order to get a better understanding of this year's online holiday shopping trends, the 2017 Future of Retail Holiday Report (registration required) includes survey results on everything from how often [...]
There is another survey, this one by performance marketing platform Kenshoo, that highlights Amazon's outsized role in shopping and product discovery. The survey, which was commissioned by Amazon, had 3,100 consumers in the US, UK, Germany and France take part. Once complete, the survey found that, like others before it, Amazon is either the starting point for [...]
Today, September 12, Amazon's 1-Click "business method" patent finally expires. This means that anyone will soon be able to duplicate the functionality on any e-commerce site and across the internet. The patent was issued back in 1997, and was subject to controversy and litigation at the time. This is basically how Amazon's 1-Click works: When [...]
CPC Strategy, a retail-focused digital agency, after surveyed 1,500 shoppers, forecasted that this year's holiday season is going to see steady growth over last year's numbers, with consumers looking for holiday discounts before the usual deals begin surfacing. “More shoppers expect deals far before Black Friday or late in December,” says the agency’s CEO, Rick [...]
Back in May, the ability to find out if an local retailer had specific products in stock right from the knowledge panel listing for the retailer was introduced by Google. The company is now dedicating a while lot more real estate to the feature. There was tweet by Glenn Gabe, a digital marketing consultant at G-Squared Interactive that takes [...]