In an announcement by Google, the company will begin to enforce its policy of requiring merchants to display the price of an item starting from the e-commerce page through the checkout process in the cart on April 6 of this year. If the price that’s displayed in the checkout is higher than the landing page, …

Google Will Suspend Merchant Sites Who Show Higher Prices In Checkout Read More »

In a recent announcement, Microsoft Advertising has released a new addition to their ad extension offering, which they are calling Filter Link Extensions. According to Microsoft, “With this extension, advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” Marketers will be able to …

Microsoft Advertising Is Offering Filtering Link Extensions Read More »

A new digital “try it on” experience is being launched by Google for some cosmetics-related searches. The company announced that this will include augmented reality so users will be able to see what the cosmetics would look like before making a purchase. Google said: “If you’re shopping for beauty products, it’s difficult to make a …

Google Utilizes Augmented Reality So Users Can Try Cosmetics Before Purchasing Read More »

With other holiday seasons, we always hear that there’s no place like home, but because of the pandemic, this is especially true. When holiday shopping, online shopping is going to be especially big since many of us are avoiding large crowds. According to Deloitte, they are predicting that due to the pandemic, this year’s holiday …

What Are Some Ways To Make Your E-commerce Experience Both Engaging And Bright? Read More »

On September 30, Googled made an announcement that the company is expanding Google Shopping listings globally for free. According to the Google Merchant Center page: “Today we announced that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don’t charge sites to be part of …

Google Shopping Is Now Free Globally Read More »

On September 23, Google announced three brand new enhancements for local ads, even though the company has already introduced new shopping features a week ago. The first set of features that rolled out several weeks ago includes: More prominent “nearby” filter under the Shopping tab New local stores card Greater visibility for Curbside and In-Store Pickup …

Smart Bidding Added To Google Local Ads For Store Sales, Services Attributes and ‘Pick Up Later’ Read More »

The holiday season is closing in fast now, and with the Coronavirus pandemic still in high swing, people want to know if we’ll be returning to psychical stores for our holiday shopping or if we will be shopping primarily online. Greg Sterling of Search Engine Land wants to know “to what degree traditional retailers will …

Will Physical Stores Power Online Shopping This Holiday Season During The Pandemic? Read More »

In an announcement made on August 17, Microsoft made organic product listings available in the Bing Shopping tab. The company said, “we’re excited to announce the availability of free Product Listings, which allow you to show your product offers for free on the Bing Shopping Tab starting in the USA and soon rolling out to other …

Bing Shopping Has Opened Up To Free Product Listings Read More »

When it comes to selecting an e-commerce platform, there are some things that can influence your sales, including circumstances and customers. Not only that, you need to consider the amount of time that can be dedicated to maintaining the platform as well. Some of the things you need to think about when looking at one …

The Tradeoff of Shopify – What You Need To Considers When Selecting An E-Commerce Platform Read More »

Are you a Shopify Store owner? If so, you probably know about some of the pitfalls that you face when trying to navigate the platform. If you are able to overcome the challenges presented to you in regards to SEO, then your Google rankings can begin going through the roof. Not only that, your organic …

What Are The Common SEO Pitfalls? How Can You Avoid Them? Read More »