On April 2nd, eBay notified merchants and publishers that it is going to close down its third-party ad network, the eBay Commerce Network (ECN) on May 1. ECN is shutting down after five years as eBay says it is turning attention to advertising solutions for the core marketplace. “As a result, we are focusing on [...]
Amazon.com as begun rolling out video advertising on its smartphone apps. Right now, almost all search results yields a graphical ad unit at the top of the SERP. Video ads for relevant products will begin appearing in those same positions, according to Bloomberg. “Amazon has been beta testing the ads on Apple Inc.’s iOS platform for [...]
One of the problems that happens with online shops is the unavailability of products, which can be a huge problem for these businesses. From a report prepared by Daniel Corsten and Thomas Gruen, we discover that the research conducted across seven different countries brings to light that every fifth product offered online is unavailable. This means that [...]
Over the holiday shopping period, it seems that only a small number of retailers actually dominated store visits. Based on information from Reveal Mobile, about one out of three US shoppers visited Walmart or Target between November 12 and December 31, 2018. According to the mobile-location data from Reveal Mobile, 86 percent of the total [...]
It looks like 2018 will be the year Amazon will be remembered for their advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share. If the product changes and develops we saw this year keep up the momentum, then that will help further fuel advertiser [...]
During Cyber Monday this year, consumers spent $7.9 billion, which made this year the biggest shopping day in U.S. history according to Adobe Analytics figures released Tuesday. This year is 19.3 higher than last year. This last holiday shopping season online has broken a number of records and established new trends, including the highest sales for Black Friday [...]
Recently, Amazon announced a number of updates to Sponsored Brand Ads (formerly Headline Search Ads) additional placements on desktop and mobile, expanded bidding capabilities, and enhanced reporting insights. The intentions behind these updates are simple - to increase reach, efficiency, and overall performance of an already lucrative, albeit highly competitive, ad type. This could possibly be a really good [...]
Take all surveys with a grain of salt, as there is a gap between attitudes or responses and actual behavior. With that being said, there is a new holiday shopping survey from CPC Strategy is any indication, Amazon is becoming more and more of the go-to destination for holiday shoppers. The survey was conducted by Survata among 1,500 U.S. online [...]
This years Amazon Prime Day appeared to have some issues when it began. It could, from this point on, will be remembered by many as the Amazon Prime Day Crash of 2018. Shortly after kicking off its big day of deals at 3:00pm ET, the site experienced quite a few crashes. Rather than seeing the normal Amazon [...]
According to a 2018 Feedvisor study, 40% of Amazon shoppers never scroll past the first page. Because of this, due to sheer numbers of products found on Amazon (numbering in the millions), more and more brands are turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start [...]