According to a 2018 Feedvisor study, 40% of Amazon shoppers never scroll past the first page. Because of this, due to sheer numbers of products found on Amazon (numbering in the millions), more and more brands are turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start [...]
There are a number of markets where the tactics to successfully selling home goods and furniture on Amazon can differ slightly depending on the price point. Andrew Waber analyzed over 365,000 furniture and home goods product pages on Amazon as part of his work at Salsify, and there were some overarching lessons he took away [...]
For a while, Amazon seemed to not want to release their Prime membership numbers, and this was the case until April 18th when Jeff Bezos, Amazon CEO, confirmed that, in a letter to shareholders, the company had surpassed 100 million paid Prime members globally. “In 2017, Amazon shipped more than five billion items with Prime worldwide, [...]
Over the past decade, deregulation has been a stateside trend, but the 28 member of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR), and this will be a big deal across the pond as well. For a short [...]
According to 3Cinteractive, 64 percent of brands are reporting an increase in loyalty program membership over the last year. Lately, programs have be become more sophisticated, moving beyond the traditional spend-and-get model. They've evolved into omnichannel and multichannel programs that recognize customers for each interaction they have with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers [...]
2017 has been quite a year for Google Shopping. During 2017, how did your campaigns fare? Was it great, okay, or not so good? When it comes down to it, the simple fact is, it's now 2018, which means a renewed sense of opportunities to do better than last year. However, you're probably already hard [...]
Amazon is continuing to expand the benefits of its Prime membership as an acquisition and customer retention tool. At this point for the company, Prime has become a critical program of theirs, currently covering over 60 percent of US Amazon shoppers. These members spend almost 2 times as much annually as non-Prime members do. Aside from [...]
There is a new suite of free marketing solutions for merchants, launched by PayPal, that provides analytics around how shoppers use the online payment platform. In the announcement, the newly-released shopping insights tools includes aggregated and anonymous data that tracks the behaviors and preferences of PayPal users. “This includes things like how many shoppers are mobile shoppers; [...]
In a recent Walker Sands poll, 41 percent of over 1,600 consumers surveyed report buying all, or at least most of their holiday gifts online last year. In order to get a better understanding of this year's online holiday shopping trends, the 2017 Future of Retail Holiday Report (registration required) includes survey results on everything from how often [...]
There is another survey, this one by performance marketing platform Kenshoo, that highlights Amazon's outsized role in shopping and product discovery. The survey, which was commissioned by Amazon, had 3,100 consumers in the US, UK, Germany and France take part. Once complete, the survey found that, like others before it, Amazon is either the starting point for [...]