After observing how Black Friday has been the last few years, I’ve noticed a change in the general trend of the annual holiday shopping at these brick and mortar stores. As I have been a part of the chaos of Black Friday myself, I remember how many people tried doing all of their major Christmas […]
When you’re online shopping around for something to purchase, reviews can play a major role in whether you buy a product or not. In this case, it’s very important that any reviews found online are truthful and legit. After all, 90 percent of consumers say that when they make a decision to purchase something, they […]
Shopping ad formats for retailer by YouTube are now out of beta, and are now available to all advertisers in AdWords. TrueView for Shopping and Hopping ads on YouTube can be set up directly in the AdWords UI. Understandably, the product names are a bit confusing, so here is what they offer: TrueView for Shopping was […]
On Thursday, Yahoo launched its version of product ads, which allows ads to appear in search and display on mobile, tablet and desktop devices. As some of the first retailers to have piloted the new ad formats, Kohl’s Wayfair and Overstock have announced just two weeks ahead of the Black Friday weekend are utilizing Yahoo’s products […]
In recent years, with the online shopping presence really making a killing, Black Friday has almost become a “Cyber” Friday for a number of online retailers, according to new analysis from Criteo. Because of how big mobile purchasing has increased over the years, retailers are seeing online sales on Black Friday nearly equal those of Cyber […]
Pinterest is going to be bringing Buyable Pins to Android. Back in June, Pinterest launched their long-awaited e-commerce feature exclusively on the iPhone and iPad. Now, the company has announced that they will start rolling out the service for Android users. They will be launching “The Pinterest Shop,” which is a curated collection of Buyable Pins […]
After more than 1,100 members of Fiverr, a freelance marketplace, of offering to post phony product reviews on Amazon.com, Amazon has filed a lawsuit against them. According to a report last week by Geekwire, the lawsuit came on the heels of an Amazon sting operation in which the company paid some members of Fiverr to […]
Back in March, Amazon made an announcement that it could be shuttering its e-commerce platform next year, and because of this, the online marketplace has chosen Shopify as the preferred migration partner. An announcement posted on Shopify’s blog on September 17th said that Amazon Webstore owners will be able to “seemlessly migrate” their Amazon store to the […]
A lot of the times, brands will try selling directly to big retailers, and will use distributors to get their products to small and independent shops. Unless they’re the size of Apple or Microsoft, this is the case for most brands. They are at the mercy of those who have the market influence of well known […]
In honor of #Retail Refresh month in the Google Small Business Community, the folks of Google Small Business hit the streets to talk to small business owners about how they prepare for the upcoming retail season.