There is a brand new ads platform that was launched by Quora that now supports retargeting ads on the question-and-answer network. The news that Quora advertisers were now able to create audience segments of past site visitors for ad targeting on Quora was announced on Thursday.  The targeting is powered by Quora conversion pixel.   In order to take […]

A few years ago, Facebook released an ad format tailored to retailers looking to retarget people browsing their e-commerce sites.  Over this last year, the company spun off different versions of these Dynamic Ads that have been customized for other industries, such as hotels and airlines.  Now, they’ve released Dynamic Ads for realtors. Facebook introduced on version of its […]

Google announced last September that they were going to start using signed-in user data to enable retargeting across devices on the Google Display Network.  On May 15th, audience lists that were created in Google Analytics will begin using this data. The following alerts began showing in Google Analytics: Starting May 15, 2017, all properties using Remarketing with […]

It’s sad news that the Facebook Exchange (FBX), the company’s desktop retargeting solution, will sunset soon.  The reason to the exchange’s declining influence is due to Facebook’s decision not to expand FBX access to mobile inventory.  Instead, the newer Custom Audiences and Dynamic Ads capabilities have far overshadowed FBX. “Dynamic Ads and Custom Audiences have mobile […]

As of today, March 22, Adobe has unleashed what they are describing as the next-gen version of its Marketing Cloud. For the director of product marketing Kevin Lindsay, “Marketing is really the experience business.”  This was said during a press briefing, adding that the newest release of their Marketing Cloud enlarges the Cloud’s customer experience capabilities.  These features […]