Mariya Moeva from Google has posted a very helpful frequently asked questions document in the webmaster help forums around the new job search functions in Google. Webmasters are encouraged to mark up their job listings, which allows Google to show them in web search for job-related queries.  Google published this FAQ around this topic on July 11. Here is a […]

Google is now displaying rich snippets via product schema markup in the Google Image Search results.  By doing an image searc on a smartphone on Google, and you click on a result that is product related, it could end up showing the rich snippet. Check out the following images I captured in the image search […]

Recently, Google has added a new structured data type called Science datasets.  This new dataset is a new markup, and is able to be use by Google for rich cards/rich snippets in the Google search results interface. Science data sets are “specialized repositories for datasets in many scientific domains: life sciences, earth sciences, material sciences, and […]

There is a new feature that has been quietly added by Google Search Console to the Search Analytics report that will filter data based on “rich results.” What are rich results?  Rich results is what shows up in the search results as rich cards or other forms of rich snippets.  With this report, you’ll get a better sense […]

Action has been taken by Google against airline deal websites like TripAdvisors, Expedia and others for misusing product rich snippets in their structured data markup.  Googled ended up taking manual action against these sites by removing the rich snippets in search results for using this markup when showing price data for fight destination pages. It was confirmed yesterday […]

It was reported earlier this week that the review stars began dropping out of the Google search results.  It wasn’t even 24 hours later that the review stars began showing up again int he Google search results. In a Google Hangout that was recorded on February 26, at the 56-minute mark, it was confirmed by Google’s John Mueller […]

Last week, there were webmasters who began noticing huge drops in reviews and review stars showing up in the Google search results.  To further validate these drop in numbers, there was a Mozcast SERP Feature Graph that shows  a sharp decline in these reviews and review stars.  These reviews and review stars went from showing up in about 35 […]

Google began testing booking appointments directly from the local search results box back in August.  It looks like on Friday, December 4th, Google decided to release the developer documentation on how to add this structured markup to your page to add “Place Action rich snippets” to your site.  This enables searchers to “place orders, make appointments and complete reservations.” […]

An announcement has been made by Google that the red live label they have been testing over a month ago has finally gone live, and has taken the form of live blog schema. Now, publishers are able to mark up their content with this live blog schema, so that they can communicate to Google that the content is a “live blog.” […]

When it comes to Google and its search engine trying to understand your content and possibly leading Google to making your search result snippet richer, structured data, structured markup and rich snippets are there to help.  Google’s ultimate goal is to increase your CTR from the organic results, all the way to your page. It’s been said […]