Google’s Target ROAS Bidding For App Campaigns Launches

On April 21, Google launched a new bidding type, ROAS Bidding for app campaigns. When the announcement was posted, Product Manager for App Ads, David Schachter, wrote: “Starting today, if you have an Android app using Firebase SDK conversion reporting, you can use Target Return on Ad Spend (tROAS) bidding within App campaigns for installs.” …

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