WWDC: Safari will block third-party ad trackers from following users around the web
By Scott Davenport | | Ad Blocking, Apple, Display Advertising, Programmatic Advertising & Media Buying, Safari
Out of the announcements that came out of Apple’s WWDC developer conference is news that Safari is going to prevent cross-site tracking. Craig Fedrighi, Apple’s Senior VP, said “intelligent tracking prevention” uses machine learning to keep trackers, specifically ad trackers and third-party data trackers, from following users as they go from site to site. This …
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