Because of COVID-19, people have been staying home. With everyone staying home, the economy is now in turmoil, and this means that search behavior has naturally been affected as well. Has there been a substantial shift from mobile to desktop devices? Is there a rise in night-time traffic? How does all this affect my accounts? […]

When it comes to AdWords, we know that there tons of scripts out there for us to utilize with our campaigns.  In this case, we’re talking more specifically about Auction Insights, and the Brainlabs Auction Insights script. Changes to Adwords aside, it’s good to spruce things up.  Optimization is an infinite process, as we all […]

There have been scripts that have been shared that helps check for basic mistakes in AdWords and empty ad groups, buy there are still a number of mistakes that can slip through.  No matter how great your account is, the world of search is very unpredictable and perilous. You basically have to be vigilant, as well as […]

The other month, an article was written by Daniel Gilbert that showed us how to check that you’re not still showing ads for last year’s deals.  But here’s a question that many people may have – What if you’re not showing any ads at all? In cases like this, it’s always a good idea to start with simple explanations […]

Any well-versed AdWords user could tell you, there are plenty of custom AdWords scripts that you can implement into your campaigns to make them work better, or to make things easier for you.  There are scripts that enable hourly dayparting, and even ones that update bids based on the weather. In this post, you’ll find a really cool Anomaly […]