In this past episode of Whiteboard Friday, Will Critchlow tells us about how kids search, and since they search differently from adults, he shares some insights about how they use Google that can allow us to have a better understanding of searchers in general.
Google contains a world of information, literally, and its goal is to serve the best answers to searchers' questions. This means that understanding what your target audience is searching for and why it's important. Here's a question - how do you analyze and fulfill true search intent effectively? In this episode of Whiteboard Friday, Britney [...]
It was found in a study of Google Analytics for local businesses that their websites are attracting an average of 414 monthly users, with 50% of traffic coming from organic search. Over 11,000 websites were analyzed by BrightLocal to determine benchmarks for local business websites across a number of different industries. On the lower end, 13% [...]
Images SEO in visual search has been around for a long time, but why is it becoming more important to marketers? In this episode of the award-winning Here's Why digital marketing video series, Jess explains changes Google has made to their search result pages to show more visual content and how it may impact rankings. https://www.youtube.com/watch?v=f_sixO2Zh0E
New buttons have been added by Google to the card-style product listing ad on the right rail of the desktop web search results interface. When clicking on those buttons (‘details,’ ‘reviews,’ and ‘stores’), more details will be displayed over the top of the search results. This is similar to what Google uses on mobile search, [...]
Many SEOs have become wary of search ranking factor studies based on correlations. Do they have any value? In this episode of the popular Here's Why digital marketing video series, Eric Enge explains why they do, IF you are willing to dig deeper and use good principles of data interpretation.
The top experts observing search ranking factors agree on one thing: the situation is more volatile than ever before. In this episode of the popular Here's Why digital marketing video series, Eric Enge shares insights from some of the most respected experimenters and testers in SEO. #digitalmarketing #marketingmonday #searchengineoptimization #googleranking factors #seo
This week on SEMrush, David Bain welcomes 2 guests: - A podcasting pro and co-author of The Art of SEO, Stephan Spencer. - An author, speaker and expert on paid search Advertising. The owner and CEO of FMB Media - David Shetela
“50% of all searches will be voice searches by 2020” (Comscore) is widely cited. Although that particular statistic is misleading both because of how voice search is defined, and because this study dates from 2016, the voice is a phenomenon that the industry needs to address. It is already part of the search landscape, is [...]
Verify the search intent behind the queries you are about to target by conducting a detailed search intent analysis. This will ensure you understand the users’ objectives and what kind of content you’ll need to create to match their intent stage. The presentation in this SEMrush webinar will detail how to set up, run and [...]