New GA4 And Search Ads 360 Integration
By Scott Davenport | | Google Analytics, Search Ads 360
As you might have heard, in July of 2023, we will witness the deprecation of Universal Analytics, but at the same time, Google is introducing a new integration of Google Analytics 4 and Search Ads 360. This means that we will start seeing more valuable data sharing between the platforms. According to Google, when linking …