On Monday, Teikametrics has announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform. According to the company, the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data.  The algorithm analyzes bids hourly to make adjustments when needed.  “Amazon is continually […]

Samsung, in a first for search advertising, began running a 3D ad format on Bing.com to promote the new Glaaxy S10 phone. This new format is the result of months of coordination between Bing, Samsung and agency Performics, a unit of Starcom.  The ads will be displayed in desktop search when users search for the […]

Amazon’s Sponsored Products advertising format is expanding to AmazonFresh brands.  The news of this expansion went out to partners on Thursday via notification by Amazon. With this, brands will be able to add their ASINs (Amazon’s version of a product identifier code) with AmazonFresh offers to new or existing Sponsored Products campaign. Sponsored Products will […]

It looks like Google call-only ads are getting the expanded text ad treatment. The change that is happening is the addition of more text.  Rather than a sing headline of 25 characters, you can have two 30-character headlines.  Also, descriptions are increasing from 80 to 90 characters. The other change is that name of the business will move […]

On the morning of February 26, Google emailed verified Google Search Console owners that property sets is officially going away at the end of March.  This was reported that this will be going away just a couple months ago.  But in light of how close this will happen, notifications were sent out by Google about the closure to those using the […]

A few years ago, Google introduced the giant model automotive ad format to advertisers.  It seems that now that the format could be expanding to more verticals. Glenn Gabe of Search Engine Land spotted a version of this format with a carousel of images. The ad, for Nike, appeared on a non-brand query for “what are the […]

With new features coming out, such as location extensions and calls-to-action in TrueView for Action Ads, YouTube ads have been gaining performance elements that are native to traditional Search advertising.  On Wednesday, YouTube announced at SMX West in San Jose that Search text ads can extend onto YouTube now. The big change here is that Google is now incorporating YouTube into its […]

On January 17, Microsoft and Verizon announced an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned AOL and Yahoo are both under the ownership of Verizon Media Group, which used to be known as Oath.  Microsoft and Yahoo has had a somewhat convoluted and sometimes strained partnership since 2009. […]

Bing Ads will be rolling out page feeds to all accounts over the next few weeks in order to help advertisers manage targets for Dynamic Search Ads. With page feeds, eliminated are the needs to create targets for specific URLs or groups of URLs in your DSA campaigns.  This makes it easier to set up and manage.  […]

If you have manual sitelinks without descriptions set up in your accounts, you’re not alone.  If that’s the case, it’s never late to begin adding those manual descriptions. Why should you add them? Dynamic sitelinks have been around for a number of years now in both Google Ads and Bing Ads and can be show with your ads if […]