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Category: Search Advertising

3 Ways to Reach New Audiences with Multi-Platform Search Advertising

By Scott Davenport | March 1, 2024 | Audience,  Audience Targeting,  Search Advertising

Gone are the days when search advertising meant Google Ads and nothing else. With the rise of new social platforms and visual search capabilities, marketers now have an exciting opportunity to reach fresh audiences outside of the traditional search ecosystem. The benefit of multi-platform search advertising is the ability to connect with targeted users in […]

The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

By Scott Davenport | October 25, 2021 | Ads,  Google,  Microsoft,  Search Ads,  Search Advertising

On this episode of Marketing O’Clock, here are the things they discuss: Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. The Marking O’Clock team breaks […]

New Google Ad Label Test With Green Outline On White Background Has Been Spotted

By Scott Davenport | January 24, 2017 | Google,  Search Ads,  Search Advertising

It appears that Google is testing ad label variations in the search results again.  After going from yellow to green in 2016, it seems that the search engine is testing a green outlined label. @matibarnes on Twitter in he UK shared a screenshot on Twitter Tuesday. Google continuing to test ad labels with a new green outline on white […]

Google Partners ‘Get Certified’ Series – Search Advertising

By Scott Davenport | May 10, 2016 | Advertising,  Search,  Search Advertising

Check out this episode of Google Partners‘ ‘Get Certified’ Series where they focus on Search Advertising!