In a recent Whiteboard Video, Tom Anthony, CTO of SearchPilot, talks about how AI like GPT-3 is leading to an “explosion of context” in search. As search engines evolve to understand more natural language queries with greater context, it will change search behavior and SEO strategies. Anthony points out how in the past, search engines […]
Anybody who has children knows that they will probably do online searches differently than adults. There are some insights that can be gained from how they use Google that can help deepen our understanding of searchers in general. There are so many things to dig into, including the comfort levels with specific search strategies and […]
If your business listing has more content, it’ll naturally see more engagement, rank higher, and perform better overall. As more searches take place on mobile devices, marketers are going to h ave to expose more local business attributes and enhanced data for discovery and competitive advantage. Based on previous research done by Google, 50 percent of smartphone users […]
In 2016, paid search advertising accounted for about $35 billion, and was split almost evenly between mobile and desktop. This news comes from the IAB’s 2016 revenue report, which was released on April 26th. Spending for mobile ad surpasses desktop spending for the first time, which represented 51 percent of digital spending in the US. In Q4 2016, […]
This has been a big year in search. The most popular searches made in 2016 on Google was Pokémon Go, which was followed by iPhone 7 and Donald Trump. The top search term hit its peak in July when Pokémon Go first came out. Due to Princes’s death on April 21, he was pushed into the top five […]
Yahoo has given us their top ten most popular search terms for the year. Not only that, Yahoo released their top news stories, as well as a number of other ‘most popular’ top ten lists for the site in 2016. Yahoo sad that the most searched term for 2016 was “2016 Election” with president elect “Donald […]
At this point, shopping ad growth has continued to cannibalize text ad spend on desktop. Retail spend has gone from paid search text ads to paid search shopping ads on desktop this Black Friday weekend when compared to last year. This came from an AdGooroo report, which is a Kantar Media company, based on analysis of […]
In a survey conducted by PowerReviews (which consisted of 1,000 US consumers), it was found that Amazon is the preferred starting point for product search. Who’s the one coming in second? Google. The others that followed included brand/retailer sites and e-commerce marketplaces. Amazon — 38 percent Google — 35 percent Brand or Retailer Site — 21 percent […]
A report came out yesterday (March 22) in The Verge that said that Google is about to release ts own third-party keyboard for the iPhone. According to the report, they keyboard will use swiping/gesture-based typing and predictive text. It seems that Google is trying to increase the number of searches coming from iOS devices, like the iPhone. […]
On Thursday, January 21, December desktop search rankings from comScore was released. According to the report, Bing had gained slightly versus November, but most of the others are off only a fraction of a point. Google was found to have lost market share and volume when compared to a year ago, when it had a 65.4 percent share. […]