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Anybody who has children knows that they will probably do online searches differently than adults. There are some insights that can be gained from how they use Google that can help deepen our understanding of searchers in general. There are so many things to dig into, including the comfort levels with specific search strategies and …
What Do Dolphins Eat? Lessons from How Kids Search Read More »
If your business listing has more content, it’ll naturally see more engagement, rank higher, and perform better overall. As more searches take place on mobile devices, marketers are going to h ave to expose more local business attributes and enhanced data for discovery and competitive advantage. Based on previous research done by Google, 50 percent of smartphone users …
Yext Begins To Verticalize Local Business Listings Syndication With ‘Yext For Food’ Read More »
In 2016, paid search advertising accounted for about $35 billion, and was split almost evenly between mobile and desktop. This news comes from the IAB’s 2016 revenue report, which was released on April 26th. Spending for mobile ad surpasses desktop spending for the first time, which represented 51 percent of digital spending in the US. In Q4 2016, …
IAB: Paid Search Was 48 Percent Of Total Digital Spend In 2016 Read More »
This has been a big year in search. The most popular searches made in 2016 on Google was Pokémon Go, which was followed by iPhone 7 and Donald Trump. The top search term hit its peak in July when Pokémon Go first came out. Due to Princes’s death on April 21, he was pushed into the top five …
Yahoo has given us their top ten most popular search terms for the year. Not only that, Yahoo released their top news stories, as well as a number of other ‘most popular’ top ten lists for the site in 2016. Yahoo sad that the most searched term for 2016 was “2016 Election” with president elect “Donald …
At this point, shopping ad growth has continued to cannibalize text ad spend on desktop. Retail spend has gone from paid search text ads to paid search shopping ads on desktop this Black Friday weekend when compared to last year. This came from an AdGooroo report, which is a Kantar Media company, based on analysis of …
Black Friday Report: Retail Search Ad Spend Shifted From Text To Shopping Ads On Desktop Read More »
In a survey conducted by PowerReviews (which consisted of 1,000 US consumers), it was found that Amazon is the preferred starting point for product search. Who’s the one coming in second? Google. The others that followed included brand/retailer sites and e-commerce marketplaces. Amazon — 38 percent Google — 35 percent Brand or Retailer Site — 21 percent …
Survey: Amazon Beats Google As Starting Point For Product Search Read More »
A report came out yesterday (March 22) in The Verge that said that Google is about to release ts own third-party keyboard for the iPhone. According to the report, they keyboard will use swiping/gesture-based typing and predictive text. It seems that Google is trying to increase the number of searches coming from iOS devices, like the iPhone. …
Google Developing Keyboard For iPhone In Hopes Of Boosting Search Volumes Read More »
On Thursday, January 21, December desktop search rankings from comScore was released. According to the report, Bing had gained slightly versus November, but most of the others are off only a fraction of a point. Google was found to have lost market share and volume when compared to a year ago, when it had a 65.4 percent share. …
Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way Up Read More »
Recently, Bing has decided to release their top searches in 2015 for celebrities, athletes and news stories, and other categories. It was interesting, but not surprising when you see some of the top searches done this year. The story surrounding Caitlyn Jenner was a huge trend this year, along with the search for Miley Cyrus and …