Voice search can certainly have its uses and benefits. If you optimize your SEO strategies to include voice search, your users will be able to get the information they need from your website at any time. It can have a very conversational style for those using it, and it can help increase the business coming […]
On June 22, Apple announced their major redesign for Siri since its launch in 2011. With this new version of Siri, it won’t take up the whole screen, but rather a logo at the bottom of the screen. This will launch in iOS 14. The following image that was shown during the Apple WWDC virtual […]
Barry Schwartz sat down with Katherine Watier Ong, who’s internet career goes as far back as 1994, and has done SEO for over 15 years. She was able to build an SEO team out of nothing in her early days. Together, Barry and Katherine talked about how she was able to build SEO teams by […]
A new “confirm with voice match” payments feature has been introduced into Google Assistant for smart speakers and displays. This feature can be enabled on an iPhone by opening the Home app. You then tap your image in the upper right and then select assistant settings, then choose payments and toggle on the “confirm with […]
Watch this video by Olga Andrienko, the Head of GLobal Marketing of SEMrush and learn about optimizing for voice search and virtual assistants. Takeaways: – Close to 80% of answers occupy the top three organic results – 70% of answers occupy a SERP feature – Well linked pages favored
Recently, Google announced that publishers are now able to create Google Actions from web content using schema markup. Google Actions is a great way for brands to get extra mileage out of their SEO strategy, as well as offer another opportunity to reach searchers organically. Optimizing for some of the newest features, such as Google […]
A number of marketers tend to have an interesting case of “shiny new object” syndrome once in a while. For SEO, it looks like voice search is one of the new shiny objects that marketers want to play with. Studies have found that half of all searches will be voice search by 2020. Not only […]
Every new marketing deliver system begins with a sing approach (this includes the likes of TV, websites, social media, or mobile). When mobile first got on its feet, marketers would contemplate if they had “a web strategy” or “a mobile strategy.” After a while, they were able to discover a number of different strategies that […]
In an announcement by Google, there has been a nationwide expansion of its Google Express relationship with Target. Those users who are in the Continental US can now buy from Target through the Google Assistant and receive Google Express delivery. The voice-commerce relationship extends to Google Home devices. These features and capabilities are quite similar to those that was announced […]