Search By Voice

Google Assistant’s ‘Confirm With Voice Match’ Gives New Meaning To ‘Contactless Payments’

A new “confirm with voice match” payments feature has been introduced into Google Assistant for smart speakers and displays. This feature can be enabled on an iPhone by opening the Home app. You then tap your image in the upper right and then select assistant settings, then choose payments and toggle on the “confirm with …

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How To Use Schema To Create A Google Action

Recently, Google announced that publishers are now able to create Google Actions from web content using schema markup. Google Actions is a great way for brands to get extra mileage out of their SEO strategy, as well as offer another opportunity to reach searchers organically. Optimizing for some of the newest features, such as Google …

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Here’s How to Decide If You Should Optimize for Voice Search

A number of marketers tend to have an interesting case of “shiny new object” syndrome once in a while. For SEO, it looks like voice search is one of the new shiny objects that marketers want to play with. Studies have found that half of all searches will be voice search by 2020. Not only …

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Voice Agents And Interfaces Will Require Many New Marketing Strategies

Every new marketing deliver system begins with a sing approach (this includes the likes of TV, websites, social media, or mobile).  When mobile first got on its feet, marketers would contemplate if they had “a web strategy” or “a mobile strategy.” After a while, they were able to discover a number of different strategies that …

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Target Expands Voice-Commerce Relationship With Google To Battle Amazon

In an announcement by Google, there has been a nationwide expansion of its Google Express relationship with Target.  Those users who are in the Continental US can now buy from Target through the Google Assistant and receive Google Express delivery.  The voice-commerce relationship extends to Google Home devices. These features and capabilities are quite similar to those that was announced …

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