It was forecasted by Marin Software last year that mobile would “account for 50% of Google paid search clicks” by the end of 2015.  With about 12 months to go, a surprising few advertisers have mobile paid search programs that are actually flourishing. The big question is, “why are advertisers doing as well as they could be?”  Most of […]

It’s safe to say that local search is pretty important, especially for a number of local businesses.  After all, without local search, it’d be a lot more difficult to find the places you need to find. So what has Google done to improve their ability to give users better results in their search engine?  They […]

Now that we are fresh from Christmas day of 2014, we realize that advertisers and searches are having a bit of a burn out when it comes to ads.  Some would call it suffering from ad fatigue.  One of the reasons why everybody seems so burnt out all boils down to the state in which […]

Do you have a business right?  What’s are the big goals for that business?  Well, ROI is probably one of them.  After all, even if customer satisfaction is top priority, it won’t matter in the long run because if you don’t make back the money you’ve spent, you’re going out of business and there certainly won’t […]

Can you believe that it’s already Thanksgiving today?  Not only does that mean eating turkey, mashed potatoes and other delicious assortments of awesomeness is the norm today, but t also means that the year is has begun coming to a close.  Because the year is coming to a close, you know you’ll find the top […]

Every business’ goal is to obtain the highest level of conversions as possible.  After all, that is the goal right?  You can’t have a successful business if you don’t get your conversions.  Last month, Frederick Vallaeys spoke with David Greenbaum of Boost Media about the reasons why ad text fatigue sets in and what advertisers will be able to […]

Time flies when you’re having fun.  Or when the holidays are practically upon us.  That works too. As you know, Thanksgiving is almost here, and you know what that means.  It means people will be doing their holiday shopping for their loved ones, and even for themselves as well.  In this situation, paid advertisers have […]

Mobile has become a giant presence in our world today, and with the addition to smartphones, it’s really taken off.  According to comScore, smartphone penetration has reached  72% of mobile market penetration.  When it comes to shopping, a high number of people will use their smartphones to check reviews and product prices, or simply to […]

I think we can agree that if you haven’t heard of Google Glass, you’ve probably been living under a rock.  After all, Google has been unleashing their head-mounted display product for the last several years now.  That’s not to say that Google Glass has been an absolute hit with people though.  It’s been the target […]

When you’re a local business these days, you need to keep up with the times in order to survive.  As an example, you would need to make sure you had some sort of online presence to reach more people in the area so that your customers (or potential or future customers) can find out more […]