To some, twitter can be a wonderful asset when it comes to displacing negative content in search results. If your name or brand reputation has suffered due to negative content that ranks when your name is searched, there's a chance that a strong Twitter account could be a primary source for pushing the bad stuff [...]
Written by Scott Orth - This…Is…Awesome! I was just browsing through some of my old presentations and articles, and I came across a post from 2007. We’re talking EIGHT YEARS ago! The post is about the importance of business intelligence in search marketing. Sometimes it just hurts to be in front of the curve! In [...]
Yahoo and Mozilla just announced on November 19th a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.” But will this deal help the company grow search engine traffic? For Yahoo CEO Marissa Mayer, there is always hope. Along with this new deal, she hopes [...]
In Bing Ads news, it is possible for advertisers to now find competitive auction data in the web interface. Auction Insights, which was launched earlier this year in Bing Ads Intelligence, is available from the Campaigns page on the web. You will be able to find Auction Insights at the campaign, ad group and keyword [...]
What is an automated extension? Basically, it's a new term that has been given to the thing once known as "annotations" - Consumer Ratings and Seller Ratings which will populate in AdWords ads automatically. Google being the innovators that we all know they are, Google is retiring the use of "annotations" and simply renaming the [...]
There will be a bit of a change coming soon to AdWords. According to Google, several of the Google Analytics reporting column names in AdWords will be updated to reflect the names as they appear in Analytics itself. This is important to anybody who is using AdWords scripts or macros for automated reporting downloads, so [...]
So you have a website that's doing all right. You're bringing in the visitors as well as conversions. After a while, you've managed to get yourself a captive audience that continues to come to your site. Because of this, you want to begin your retargeting efforts to bring those who have converted back to your [...]
The one who dies with the most toys wins, right? It seems that in SEO, there's a similar idea. The marketer who has access to the most actionable data wins the day. In this situation, you need to know that there are different types of data that that will more useful that others. You have [...]
Remarketing can be a great way to get people to come back to your site who has previously been to your site before. Basically, when somebody comes to your site, that person becomes tagged. At this point, you can target that person with marketing strategies like emails and banner ads after they've left the site. [...]
Search Engine Marketing has become a very important aspect to business over the last several years. At first, it may have been the advertising tactic that was left over after the company's money was spent on every other type of advertising avenue first. But since then, SEM seems to have grown up. You need it [...]