Search Engine Marketing

What Are Some Of The Most Common SEM Mistakes You Can Make? How Can You Avoid Them?

We’re human, and as such, we make mistakes. Marketers are human as well, and because of that, there will be times when they’ll slip up doing their jobs. Making mistakes in SEM is a pretty common occurrence to be honest, but luckily, if you know what you’re doing, they can be easy to find of …

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Twitter SEO: Ninja Tricks For Reputation Repair

To some, twitter can be a wonderful asset when it comes to displacing negative content in search results.  If your name or brand reputation has suffered due to negative content that ranks when your name is searched, there’s a chance that a strong Twitter account could be a primary source for pushing the bad stuff …

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Business Intelligence in Search Marketing

Written by Scott Orth – This…Is…Awesome!  I was just browsing through some of my old presentations and articles, and I came across a post from 2007.  We’re talking EIGHT YEARS ago! The post is about the importance of business intelligence in search marketing. Sometimes it just hurts to be in front of the curve!  In …

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Yahoo’s Marissa Mayer: Firefox Deal Will Help Grow Search Share; Some Mobile Ads Won’t Come From Bing

Yahoo and Mozilla just announced on November 19th a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.”  But will this deal help the company grow search engine traffic?  For Yahoo CEO Marissa Mayer, there is always hope.  Along with this new deal, she hopes …

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Bing Ads Adds Competitive “Auction Insights” To Web UI

In Bing Ads news, it is possible for advertisers to now find competitive auction data in the web interface.  Auction Insights, which was launched earlier this year in Bing Ads Intelligence, is available from the Campaigns page on the web.  You will be able to find Auction Insights at the campaign, ad group and keyword …

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New Google AdWords “Automated Extensions” Report Rolling Out

What is an automated extension?  Basically, it’s a new term that has been given to the thing once known as “annotations” – Consumer Ratings and Seller Ratings which will populate in AdWords ads automatically. Google being the innovators that we all know they are, Google is retiring the use of “annotations” and simply renaming the …

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Google Analytics Columns To Be Renamed In AdWords

There will be a bit of a change coming soon to AdWords.  According to Google, several of the Google Analytics reporting column names in AdWords will be updated to reflect the names as they appear in Analytics itself. This is important to anybody who is using AdWords scripts or macros for automated reporting downloads, so …

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Using Remarketing To Make Your Content And SEO More Awesome!

Remarketing can be a great way to get people to come back to your site who has previously been to your site before.  Basically, when somebody comes to your site, that person becomes tagged.  At this point, you can target that person with marketing strategies like emails and banner ads after they’ve left the site. …

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