Search Engine Marketing has become a very important aspect to business over the last several years.  At first, it may have been the advertising tactic that was left over after the company’s money was spent on every other type of advertising avenue first.  But since then, SEM seems to have grown up.  You need it […]

When you’re dealing with SEO and SEM, it’s really important to make sure you’re utilizing the data you’re provided with correctly.  It’s becoming more important to use the data from both traffic sources to create a broader picture these days, especially with Google limiting data more and more, and only providing it to those advertisers […]

We all know the feeling you get when you’re running a site, and you realize that you’ve just gotten somebody to not only visit it, but that person actually made a conversion.  It’s quite exciting.  But, this does that make them a customer?  Not necessarily.  A single conversion doesn’t always make the customer.  What is […]

It seems logical that if you can use something to it’s fullest potential, then that makes you pretty darn smart.  Mona Elesseily certainly thinks that way.  She feels that in order to become smart, you can’t be some lazy bum who sits around doing nothing and expect to suddenly increase the size of your brain pan. […]

Check out this great article on Forbes.com, which supports Thrive Business Marketing’s goal of staying virtual. http://www.forbes.com/sites/jacobmorgan/2013/10/01/8-indisputable-reasons-for-why-we-dont-need- offices/ Thrive currently has four (4) co-op locations where we meet with clients or employees when needed. Otherwise we’re completely virtual! And here’s the kicker… we have happier employees and employee families, as a team we spend approximately 90 fewer hours […]

With PPC not being cheap, naturally, you’ll want to make the most out of Google AdWords to maximize your advertising potential.  For those who aren’t as versed as some of the seasoned vets of SEO, setting an ad and just walking away, thinking that all the work is now done, you are making a mistake, […]

It has been confirmed, if not quietly, that Google will be encrypting all search data, no matter if the user is signed in or not. A statement made by Google was meant to clarify this decision: “We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox […]

Research findings published in August was released that showed the effect of web performance based on web performance and a website’s search engine rank.   100,000 sites were tested by performance, and it was found that the faster time to first byte (TTFB), the higher the search engine rank was for the website. In a following […]

You’re a well to do SEO marketer.  You’ve got everything down for how to get a site set up, marketed and dolled up for online success.  Analytics is there, as well as keywords, competitor analysis, and everything else needed.  But yet, there is still something else missing that many people don’t ever really think about. […]

When you’re creating a website, it’s only natural to want to obtain the largest audience you can find to come to your site.  One way you can find that larger audience is by creating a Spanish translation of that site.  There are benefits that can be had when you have a Spanish version of an […]