Anyone with enough confidence and know how can start up a business for themselves. Mike Ramsey was one of the folks who was able to do just this. Starting in Burley, Idaho, Mike started up his company, and has gone through the ins and outs of getting his business to grow up and become something. […]
When a business tries getting into the realm of SEO, naturally, things can be a little overwhelming for them. Sometimes it’s just too much, sometimes it’s just too confusing to utilize it correctly. Many people will attempt setting up advertising campaigns, it seems that quite a few people don’t really understand local paid search advertising. […]
As an SEO marketer, making client deals should be fairly straight forward. You meet with the client, talk with them, hand over a contract for them to sign, and off you go to make their website rank higher in the search engines, give them more exposure, and allow more customers to see what that business […]
Although remarketing already has been around for awhile now on the display side of marketing, it seems that it has been picking up not only steam, but more people are adopting it on the paid search side. Regardless of remarketing’s recent popularity, as with everything else, there are those who know how to take advantage […]
It seems that whether Google planned for this to happen or not, Google has been withholding data from publishers who would buy ads on their service. For these publishers looking to get a broader visible marketing scheme, this kind of sucks. As I said, I don’t think Google has meant to do this, but even […]
Are you aware that there are some things offered in Bing Ads that simply aren’t available in Google Adwords? Well, its true. On the Bing Ads blog this week, Marta Turek from Mediative shows us several features that are offered in Bing Ads that Google Adwords doesn’t. Many AdWords users know that there is almost […]
eMarketer, in it’s latest look at mobile ad revenues, has estimated that Google is generating nearly one fifth of its US advertising revenues from mobile search, coming in at 19.1%. Only two years ago, mobile meet up only 4 .8 percent of Google’s US ad revenues. It is forecast that by the year 2015, Mobile […]
Global events can affect all of us. It’s interesting to look at these effects even your own backyards. The turbulent times we are facing have even impacted online marketing budgets. In over 100 regions around the world, hundreds of clients with online allocation have been analyzed, and it seems that budget allocation reflects the stories […]
There are a ton of different checklists you can search for that help web designers with site design, highlighting everything they shouldn’t forget to do, or check, from a perspective of design and development. Unfortunately, there are things that are going to be forgotten during the redesign process. This could mean placing remarketing tags on […]
If you are trying to set up bidding in paid search, it’s important that you have a strategy in place before you implement it. The most relevant questions that you should ask when developing this strategy are as follows: How many bidding strategies do I need? What cookie window should I use? Should I use […]