Search Engine Optimization

Is More Content Really Not Better For Google Rankings?

Case studies are important to businesses and a variety of industries. They all us to generate new ideas. They are niche-specific, they position your brand as authoritative, provide social proof and can help explain how problems are solved. Sterling Sky was able to work with a local personal injury lawyer who previous had 50 service …

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Google Shopping Is Now Free Globally

On September 30, Googled made an announcement that the company is expanding Google Shopping listings globally for free. According to the Google Merchant Center page: “Today we announced that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don’t charge sites to be part of …

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Local Businesses Can Highlight COVID-19 ‘Health & Safety’ Measures With Google My Business

A new set of ‘heath & safety’ businesses attributes tied to COVID-19 have been rolled out by Google, and began to appear on September 9 for some people. The attributes will clarify and provide reassurance to customers that there are safety protocols that can be taken advantage of in the pandemic. More and more health and safety …

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Eli Schwartz On Google Panda Gutting A Site’s Traffic

Eli Schwartz spoke with Barry Schwartz (no relation….the last names are a coincidence) last December at Barry’s office, and managed to get most of the conversation on camera. Eli talked about the day he worked at a company in 2011 and Google Panda had come out. Overnight, the company saw 70 to 90% of traffic …

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Google May 2020 Core Update Rolling Out

On May 4, Google announced that it is rolling out a new core update, the May 2020 core update. This is the second core update of the year. The first core update was in January 2020. This means that it has been about three months since the last update, where Google historically has released a …

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Google Search Console Now Supports SpecialAnnouncement Schema

In an announcement on May 5, Google has included some special announcements in the company’s Performance report and has added a Special Announcements Enhancement report to Search Console. Google’s Rich Results Test tool also now supports SpecialAnnouncement markup. The Special Announcements Enhancement report will display warnings, errors and valid pages for markup implemented on your site. The Search …

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Martha Van Berkel Talks About Structured Data

Martha van Berkel runs a company named Schema App and is a schema and structured data maven. In a video interview between Martha and Barry Schwartz, they spoke about that topic. The two spoke about the growth of structured data adaption and how much Google is relying on the markup these days. Not only that, they talked …

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Screaming Frog Releases SEO Spider Version 12.0

Screaming Frog, a search marketing firm, has released version 12.0 of its popular SEO Spider tool on October 22. In this update, you’ll find PageSpeed Insights integration, auto-saves for database storage mode and a customizable GUI, along with other improvements. Website crawler tools are a valuable resource for analyzing sites, understanding how search engine crawlers navigate …

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Study Finds Featured Snippets Display On Desktop 13% More Often Than Mobile

According to a 30-day study conducted by Rank Ranger, Google displayed featured snippets on desktop 89.9% of the time compared to 73.3% on mobile. In the study, a dataset of 265 keywords were looked at that was known to produce featured snippets on desktop and found that publishers are more likely to land a featured snippet …

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Google Readies New Markup Rules For European News Publishers

Google is preparing to change how it presents content in search results pages in France and throughout Europe. This follows the new European Copyright Directive that first rolled out in France. The intention behind the Copyright Directive is to generate fees for media publishers whose content appears in search results and on news aggregation sites. Google however has …

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