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Category: Search Engine Optimization

Study Finds Featured Snippets Display On Desktop 13% More Often Than Mobile

By Scott Davenport | October 24, 2019 | Featured Snippets & Direct Answers,  Google,  Search Engine Optimization,  SEO

According to a 30-day study conducted by Rank Ranger, Google displayed featured snippets on desktop 89.9% of the time compared to 73.3% on mobile. In the study, a dataset of 265 keywords were looked at that was known to produce featured snippets on desktop and found that publishers are more likely to land a featured snippet […]

Google Readies New Markup Rules For European News Publishers

By Scott Davenport | October 16, 2019 | Google,  Google News,  Search Engine Optimization,  SEO,  Structured Data & Schema.org

Google is preparing to change how it presents content in search results pages in France and throughout Europe. This follows the new European Copyright Directive that first rolled out in France. The intention behind the Copyright Directive is to generate fees for media publishers whose content appears in search results and on news aggregation sites. Google however has […]

BrightEdge Promises ‘Self-Driving SEO’ With New Autopilot Offering

By Scott Davenport | October 11, 2019 | Search Engine Optimization,  SEO,  SEO & SEM Tools

One of the focuses of machine learning and AI is that mundane tasks will be automated, which will let people do more strategic or creative work. This is what BrightEdge says about its new Autopilot SEO product, which the company likens to a self-driving car. This product was announced during the company’s Share19 conference a […]

Google Says Multiple H1s Won’t Get In The Way Of Your SEO

By Scott Davenport | October 4, 2019 | Google,  Search Engine Optimization,  SEO,  Titles & Descriptions

“Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters, adding that using semantically structured headings does help Google understand your pages.  Here is the question that was asked: “Can we have a clear answer to the […]

Wil Reynolds On The Importance Of Data With Search Campaigns

By Scott Davenport | September 25, 2019 | Google,  Search Engine Optimization,  SEO

Here is some common SEO knowledge for us: data is one of the most important things to make a campaign successful. This was the topic of discussion during an interview between Barry Schwartz and Wil Reynolds of Seer Interactive. During the interview, the touched upon Wil’s long career in the SEM space. He spoke about why […]

Server Migrations Are “Uneventful For Google Systems”

By Scott Davenport | September 25, 2019 | Crawling & Robots,  Google,  Search Engine Optimization,  SEO

According to Webmaster Trends Analyst John Mueller, during the September 24 edition of #AskGoogleWebmasters, server migrations “are pretty uneventful for Google systems” so long as everything remains the same, even though Googlebot will readjust how often it crawls your site. Twitter user @JSAdvertiseMint asked: “Our site is changing servers and I’ve had this go disastrously in […]

Google Can Crawl AJAX Just Fine

By Scott Davenport | September 18, 2019 | Crawling and Robots,  Google,  Search Engine Optimization,  SEO

“You no longer need to do anything special for hash-bang URLs,” Google’s John Mueller said on the September 17 edition of #AskGoogleWebmasters, “we’ll just try to render them directly.” Here is a question that was asked during the September 17 episode by Twitter user, @olegko – “What is the current status of #! AJAX crawling? How […]

You Can Add JSON Structured Data To The Body Of Your Pages

By Scott Davenport | September 12, 2019 | Google,  Search Engine Optimization,  SEO,  Structured Data & Schema.org

During the September 11 edition of #AskGoogleWebmasters, Webmaster Trends Analyst John Mueller sad that JSON structured data can be inserted into both the head and body of your pages. Here was the question – “Is it possible to insert JSON structured data at the bottom of the <body> instead of the <head>? It seems to […]

Lucidworks’ New Feature Promises Enhanced Internal Site Search Customization

By Scott Davenport | September 11, 2019 | Retail,  Search & Enterprise Search,  Search Engine Optimization,  SEO

On Wednesday, Lucidworks, an enterprise search technology company, has announced a new feature for its Fusion 5.0 site search platform that it is calling Predictive Merchandiser. This feature is designed to enable e-commerce brands to optimize internal site search relevancy, manage rules and analyze results from a dashboard, which could expedite processes and circumvent the need […]

Google Selects Canonical URLs Based On Your Site And User Preference

By Scott Davenport | September 5, 2019 | Crawling and Robots,  Duplicate Content,  Google,  Search Engine Optimization,  SEO

During the September 9 edition of #AskGoogleWebmasters , John Mueller said that Google might select a canonical URL based on your site’s perceived preference and the URL that is more useful for the user. Here is the question: “You can indicate your preference to Google using these techniques, but Google may choose a different page […]