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Category: Search Engine Optimization

Linking My Two Sites Together: Does It Violate Quality Guidelines?

In this video, Matt Cutts responds to a question that asks if you have two sites that are similar to each other, can you link from one site to another without violating Google’s guidelines?

SEO Misconceptions

In this video, this question was asked of Matt Cutts, the head of Google’s Webspam team: “Which aspect of Google updates do you think the SEO industry simply won’t get? Where do you see many SEOs spending too much energy on when they could be taking care of other things?”

Matt Cutts Talks Advertorials, Native and Editorial Content

In this video, Matt Cutts, who heads up the webspam team at Google, talks to you about Editorial content, advertorials, and native content.

The Dangers of Disavowing

In some respects, the Disavow Tool from Google can be quite helpful.  If you are suffering from shady, or just plain bad link building, you can utilize the Disavow tool by uploading a file of backlinks and suddenly you’re golden.  You’re back in the business of building up your traffic!  Of course, nothing can happen […]

Should You Use The Vary HTTP Header On URLs That Redirect Based On User-Agent?

In the mind of Google, what is their position about continuing to recommend the HTTP Vary: User-Agent header for specific mobile websites after big players like Akamai said they don’t cache the URLs that include it?

What Does Google Think About Search Quality When It Relies On Subjective Signals?

In this video, the question is asked, “How can Google be confident with their SERPs, when relying on inherently subjective signals that influence which sites display?” In other words, using human ‘quality raters’ to evaluate entire domains.

Penguin 4 Is Live: Uses Penguin 2.0 Generation Spam-Fighting

Penguin 4, the fourth and newest release of Google’s Penguin Update is now live.  Penguin 4 actually contains a technology from an older update, Penguin 2.0.  Google stated that this is a new generation of tech that should help better stop spam.  Matt Cutts, who heads the web spam team at Google, had announced the […]

Three Steps To Making Multi-Device Search Successful

The Three Steps For Success In A Multi-Device Search World Do you remember the days of old when your customers could search for content on their computer, and you could focus on just that?  Now, with today’s advancements in technology, we have seen an incredible boom in other sources of devices being used in web […]

Why Does Google Display Multiple Results From The Same Domain?

In this video, by GoogleWebmasterHelp, a question was asked. Why does Google show multiple results from a single domain on a single search result? Meaning, you would really benefit from having three or more search results coming from a single search query in Google? Does it really benefit you?

11 Google Analytics Segments That Can Help Out Your Website

When looking at the data that comes from your website using Google Analytics, you need to be able to differentiate between what is worthwhile data, and useless garbage.  Figuring out what’s good data and bad data, it’s like mining for gold.  According to Josh Braaten, he says, “Advanced prospectors profit because they know where to […]