As SEO changes and evolves, we’re always looking for new, smart and easy ways we can “win” at SEO. Well, it’s the current year, and it’s never a better time to o some spring cleaning in your search engine optimization (SEO) efforts. Of course, regardless of how fun creating content can be, it takes more […]
One of the cool announcements that came out of AMP Con 2018 in Amsterdam was the introduction of AMP Stories, which is a new format similar to Snapchat and Instagram Stories. AMP Stories is implemented via a new accelerated mobile pages (AMP) component. But what sets it apart from Snapchat and Instagram Stories, is that AMP Stories are going […]
This year during the Super Bowl, we saw over 40 brands that paid over $5 million dollars each for ad time during the big day. We saw a lot of the usual ads, including Pepsi, Kia and Budweiser. Doritos and M&Ms made a comeback after taking a Super Bowl break, while others, such as Kraft, Intuit and Pringes made […]
Although most businesses keep track of customer phone calls, does something getting lost in translation? With the January 31 release of its keyword recommendation tool, Call Highlights, CallRail is offering businesses a chance to identify trends and uncover insights from their customer calls. The company says the tool is the first one in the market. [Read the […]
Although Google has stated several times that Accelerated Mobile Pages (AMP) aren’t a ranking factor, there have been many that speculated that they could soon become one. AMP pages were made for speed, so if we take into consideration Google’s recent announcement that page speed will become a mobile ranking factor later this year (which takes place […]
Review snippets, in which review stars appear next to your SERP listing, have been something SEOs have coveted in terms of rich results. But because many have pursued these review snippets quite heavily over the years, it has lead to a lot of abuse. Both SEOs and webmasters would try gaining the rich results by implementing […]
Ahrefs is a robust SEO toolset that is popular among search professionals, yet, there are many that aren’t using it to its fullest potential. There are a number of little nooks and crannies in Ahrefs that it can take a while to learn everything that is has to offer. Kevin Rowe has a post that shows […]
Links are an essential part of the internet. When the internet was still young, links weren’t seen as “ranking signals” but as relevant connections and partnerships between sites. As links evolved to become a dominant part of the search engine rankings algorithms, many have begun focusing on acquiring as many links as possible. Link Building […]
Looking at the Alexa traffic rankings, YouTube is the second most visited site on the web, with the first being Google. Even with this information, there are a lot of digital marketers who are treating it like any other social media site. If you’re looking for success, you need to understand that YouTube isn’t about […]
When you are putting together an SEO plan, one of the first items you should consider is what keywords you should try ranking for. It’s a basic concept, really. But the SEO world is a lot more complex than that. You can’t just decide you want to rank or a keyword, optimize content on a […]