In an announcement by Google, the old PDF version of the SEO Starter Guide that was released in 2008 was finally retired.  In its place is a new web-based version of the guide. The last time Google updated this guide was several years ago. The Webmaster Academy and the old SEO Starter Guide PDF have merged into one resource section, […]

There was a piece written last year by Joy Hawkins about SEO companies showing how much they were spamming Google Maps and giving the industry a bad name. Lately, it seems that this level of spam or worse is seen in the legal industry.  If you’re an attorney or a marketing agency working with attorneys, you should probably pay […]

Few things are able to destroy a brand’s performance int he search results faster than a badly implemented site migration. Even though changing the name of your domain or implementing HTTPS can be great for business, but if you don’t consider how search engines will react to this move, it’s almost certain to take a […]

Back in the old days, SEO was pretty simple.  Just stuff a page full of keywords, and you were able to rank at number one.  Of course, these days, it isn’t nearly as simple as it was back then.  Now, many other search engines, including Google, literally take hundreds of different factors into account when […]

Trying to understand the Google algorithm can feel like an exercise in futility.    Just when you think you have it mostly down, the search engine changes things up.  Google has made a number of changes over the years, and this has kept digital marketers on their toes and continually moving the goalposts on SEO […]

By now, most SEOs have heard that moving web pages with forms to HTTPS is necessary to avoid  being shown as “not secure” in Chrome 62. By moving your site to HTTPS, webmasters will gain a number of benefits, but there is a unique SEO opportunity which is easy to overlook.  If done properly, this opportunity can […]

In The SEO community, there is quite a bit of talk in regards to link building.  The process of link building can be quite tedious and time-consuming.  The thing is, link building is even more difficult now more than ever as the web grows in its demands of higher and higher standards for the quality […]

When it comes to boiling down a marketer’s fears in the digital economy to a single idea, what would it be?  Some would argue that it would be loss of control. Naturally, how you and your brand is being talked about and presented across all the various sites, channels and platforms can, at times, feel […]

So, you wake up in the morning, have some coffee, go to your computer and check your emails, and you find that a small business client forwarded an email to you asking if you would like to have a no-obligation audit. There are cases where these audits are totally legit, but there are just as […]

Nobody said that running your own small business is easy.  A number of businesses will fail in their first year, and even more won’t reach the five-year mark.  Even those businesses that are established have a good chance of failing because they are not able to adapt to changing times. Marketing is a difficult thing, and when […]