Are you a site that is competing to rank for popular head terms? If so, where's the best place to focus on content strategy? Based on the hypothesis by those at Distilled, there is good news, as the answer may lie in perfectly satisfying searcher intent.
How do you increase your chances of getting your content into Google News? In this episode of Whiteboard Friday, SEO specialist Berry Adams is going to share the framework that you need to have in place in order to be able to appear in the Google News carousel.
When you have one of Google's most helpful and empathetic voices voices willing to answer incredibly pressing SEO questions, who should you ask? Recently, Will Critchlow interviewed Google's John Mueller at SearchLove London. In this episode of Whiteboard Friday, Will shares his best lessons from that session. He covers Domain Authority, the great subdomain versus [...]
In the world of content marketing, videos are a powerful tool. Videos can provide a great opportunity for marketers to create incredibly emotionally connections by visually capturing customer's attention, which can lead to a higher brand engagement and increased leads and sales. According to Forbes, by 2019 video will account for 80 percent of global consumer Internet traffic. [...]
On August 1, Google (via Danny Sullivan's @searchliaison account) announced that the release of a "broad core algorithm update." Algorithm trackers and webmaster chatter had confirmed multiple days of heavy ranking flux, including the MozCast system. Source: Moz.com On the dates of August 1st and 2nd, temperatures peaked, while there was a sustained 4 day period ranking [...]
Our work days are getting more and more complex everyday. Things are getting more complicated as time goes on, especially in the wake of the mobile-first index. We have to wonder where to focus our optimization efforts. Which is more important, mobile or desktop? Throw voice into the equation and things get even more crazy. [...]
There are quite a few people who rely on Google, but the company's decisions as of late have made doing SEO more difficult than it used to be. What are some of the organic opportunities that have been taken away, and what are some of the possible solutions? Rand covers a rather unsettling trend for [...]
Researchers at Google AI, Jannis Bulian and Neil Houlsby presented a paper that shed light on new methods they’re testing to improve search results at the Sixth International Conference on Learning Representations. Although publishing a paper doesn't always mean the methods are being used, or even will be, it will likely increase the odds when the results [...]
Just like with international SEO, there are a number of scenarios, and naturally, the right solution will depend on the exact situation. Should you be targeting a country with a a multitude of languages? Should you be targeting specific languages around the world? Or do you target a specific language for a specific country? There [...]
There have been some changes to snippets and meta descriptions - they now have longer character limits. This is a big change for Google and SEOs. Learn about what's new, when it changed, and what it means for SEO in this episode of Whiteboard Friday.What Do Google's New, Longer Snippets Mean for SEO- - Whiteboard [...]