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Category: Search Engine

LLMs vs Search Engines: Understanding the Similarities and Differences

The internet age has unlocked unprecedented access to information, with powerful tools emerging to help us navigate and utilize this data. Two of the most transformative technologies in this regard are large language models (LLMs) and search engines. Both leverage immense datasets and advanced algorithms to understand user intent and serve up relevant, actionable information. …

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Boost Your Blog’s SEO: A Quick Guide to Optimizing for Search Engines

Search engine optimization (SEO) is about making your content easy for search engines like Google to understand and rank highly in results. Blog SEO specifically focuses on optimizing blog posts and overall blog structure for better rankings and visibility. Optimizing your blog for SEO is crucial for driving more qualified traffic from search engines. Higher …

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Unlocking Crawl Budget: Optimizing Your Website’s Visibility in Search Engines

It’s no surprise that search engines like Google play a crucial role in helping users find relevant and valuable information. Behind the scenes, search engines deploy web crawlers to explore and index the multitude of websites available on the web. These web crawlers, such as Googlebot, are responsible for gathering data from websites and adding …

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An Apple Search Engine?

Could Apple be trying to branch their business model into the search engine market? In 2018, Apple sought to bolster development of its own web search engine by buying machine learning startup Laserlike, which was founded by three former Google search engineers. In this episode of Whiteboard Friday, Tom shows talks to us about his research …

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URL Changes Aren’t Simple For Google Search

Recently, Google has released a video describing the SEO impact of making changes to the URL structure of your site. In the video, John Mueller of Google said that when you make changes to the URL structure of your website, search engines don’t typically get updated instantly. He said that these changes are “not that …

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Why Should You Advertise On Other Search Engines Than Google

If you’re an advertiser who wants to capitalize on the incredible number of searches that take place on Google every day, there’s no better way to start than signing up with Google Ads. But there are so many other advertising mediums and methods you could be using as well. By focusing on just Google, we …

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Search Engine vs Social Media Marketing: Marketing Takes #3

On this episode of LYFE Marketing’s Marketing Takes, they debate search engine marketing vs social media marketing. They discuss the pros & cons of SEM vs SMM, which platform is best, which is the best marketing strategy for new businesses in 2021, and more!

Is This The Best Time For Ad-Free Search Engines?

These days, privacy has become a much bigger concern these days, and many more people are growing more of an awareness of their own private data online. So is this a good time for the release of a search engine that helps keep data private? In June 2020, Sridhar Ramaswamy, the former ad boss of …

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Google’s Search Choice Screen Had Practically No Effect On Search Market Share

About a year ago, after the European Commission fined Google for €4.3 billion (roughly $5 billion), Google introduced a search choice screen for Android users in the EU that included 4 search engines to choose from that would make that selection the default search box. But, despite the choice being given to Android users setting …

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What Are Some Great SEO Techniques To Double Search Traffic In 2020?

Every SEO wants to find ways to increase search engine traffic to their sites, as well as how to increase their organic ratings on multiple search engines. If you’re an SEO asking these questions, there is an infographic that was created by the folks from Red Website Design that shows us eight different link building …

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