Search Marketing

Will Physical Stores Power Online Shopping This Holiday Season During The Pandemic?

Amazon Marketing, Holiday Retailer, Retail, Search Marketing, Shopping Ads / By

The holiday season is closing in fast now, and with the Coronavirus pandemic still in high swing, people want to know if we’ll be returning to psychical stores for our holiday shopping or if we will be shopping primarily online. Greg Sterling of Search Engine Land wants to know “to what degree traditional retailers will …

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‘Last Update’ Hours Notification Gets Added To Google’s GMB Profiles

Google, Google My Business, Local, Maps & Local, Search Marketing / By

A few weeks ago, an important change occurred within Google My Business (GMB), where GMB profiles are now able to indicate when business hours were last updated. This update was originally thought to be just a test, but now it’s clear that it isn’t, and it’s here to stay. This update might be small, but …

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Chris Sherman On Helping Build Search Marketing Expo And Search Engine Land

Search Marketing / By

Chris Sherman, a founding editor at Search Engine Land and current Partner of Third Door Media spoke with Barry Schwartz back in February, where he announced he that is leaving after 20 years of search marketing service. Chris and Barry spoke about his history in the search space, as well as how he first got …

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YouTube Brings Products To YouTube For Action Ads

Google, Google Ads, Google Shopping, Search Marketing, Shopping Search Marketiing, YouTube, YouTube & Video / By

According to YouTube, the number of advertisers using TrueView for action has increased over 260% last year. The company is now bringing product selection to these ads. E-commerce advertisers can show products in their TrueView for action ads in this brand new test. When the users click on the expansion arrow in a TrueView for …

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Combine Location Data And External Trends To Build Diverse Audience Strategies

How To, Local, Search Marketing / By

With markets making their way out of the pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers. According to PlaceIQ’s Duncan McCall and Foursquare’s David Shim, these types of strategies are more effective when combined with economic and psychographic information to build diverse target audiences. “What …

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What’s The Right Messaging When Customers Are Divided About Reopening?

Branding, Local, Search Marketing / By

With lockdowns starting to loosen, businesses need to think about how reopening could be seen by customers. Of course, there are customers who want to be able to go back to their activities prior to the pandemic, there are also those who fear that a second wave of infections will come. During a brand marketing …

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Google To Sunset Gallery Ads Beta, Focus On Image Extensions

Google, Google Ads, Search Marketing, SEM / By

The splashy, image-driven format that Google introduced last year, called Gallery ads, is going to be phased out. In turn, Google will be focusing on image extensions, which is in beta. Gallery ad beta testers are being informed that the format will be sunset beginning in August. The ads featured a large carousel of images. Although the …

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Why Are Businesses That Prioritize Martech, Data And Organization Faring Better During COVID-19?

Google, Google Ads, Microsoft Advertising, Search Marketing / By

“One thing I can say is a true trend when we look across clients who are doing really well versus [those that are] struggling right now, is how well organized they were beforehand,” said Brad Geddes, co-founder of AdAlysis, during the PPC for B2B session of Live with Search Engine Land, saying, “Companies who had good …

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Video Marketing Tops List Of Marketers’ Priorities, Voice Search Ranks Low

Search Marketing, SEO & SEM Tools, Video, Video Marketing / By

Based on The Mondo Creative & Digital Trends research that surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into 2020. The report revealed that 67% of digital marketers and creatives believe that video marketing as their first priority. In regards to search engine marketing …

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