To stay on top of your digital game, you have to keep track of what’s going on in search – be it organic or paid. Google rolls out new features and updates on a daily basis. And to benefit from all the freshest tweaks and have the first-mover advantage, you have to know they exist. […]
Metadata is the crux of video. These shorthand textual descriptions can be used for more detail searching, classification or other organizing. But when it comes to scale, machine-generated meta data has issues with accuracy. But with such a huge volume of video on the web, it makes human validation prohibitively expensive. Because of this, video […]
There are new variations how how Google is showing Google Posts from local businesses in the local results that are being tested. Over the last week, three different variations of layouts and functionality around how these Google Posts are displayed when a Google local knowledge panel is returned in the search results. The first is […]
After a year and a half, Amazon has chosen to stop bidding on product listing ads on its Google Shopping campaigns. Amazon’s shopping campaigns, according to data pulled by the digital marketing firm Merkle, started slowing down around the end of Q1, and then totally disappeared from Auction Insights reports on April 28. Since then, Amazon PLAs […]
In an announcement by the European Commission, UK based companies and residents that own .EU ccTLDs will need to surrender those domain names after Brexit. Here’s what the notice says: As of the withdrawal date, undertakings and organisations that are established in the United Kingdom but not in the EU, and natural persons who reside in the […]
Over the past decade, deregulation has been a stateside trend, but the 28 member of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR), and this will be a big deal across the pond as well. For a short […]
Last December, Google announced that there was to be changes to its Google Ad Grants program. Are you a nonprofit? Are you heading up an agency that works on behalf of nonprofits? If the answer is yes to either of these, these changes could apply to you. There are numerous changes to the Google Ad Grants […]
On March 6, Google announced that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to over than 50 countries. Google Surveys was originally launched in 2012 as Google Consumer Surveys, and was designed to “… put quality market research in the hands of businesses of all sizes,” says Google. With […]
This year during the Super Bowl, we saw over 40 brands that paid over $5 million dollars each for ad time during the big day. We saw a lot of the usual ads, including Pepsi, Kia and Budweiser. Doritos and M&Ms made a comeback after taking a Super Bowl break, while others, such as Kraft, Intuit and Pringes made […]
Back in 2017, Quora launched its ad platform with topic targeting. The question-and-answer network is expanding its ad targeting offerings. On Monday, Quora announced more options for behavioral and contextual targeting to either narrow or widen audience targets. Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options Interest Targeting — Reach users who have engaged […]