EAT (which is short for Expertise, Authoritativeness, and Trustworthiness) is a big deal to Google's algorithms. But what does it entail and why does it matter to your everyday work? In this episode of Whiteboard Friday, Marie Haynes describes what E-A-T means and how it could have a make or break effect on your site.
On September 5, Google updated its Search Quality Rater Guidelines. This update was brought to the attention of the SEO community from SEM consultant Mari Haynes in a tweet. This version places more emphasis on vetting news sources as well as YMYL content and its creators. It expands the basis for which a rater might [...]
If you tried downloading the Google search quality raters guidelines PDF, you could possibly be given a 404 page not found error. This has happened before where the PDF was removed from the normal location on Google's servers and placed there again a day or so later after Google found out this was an issue. [...]
There is a new Google update to the search engine's search quality rater guidelines that includes some new areas of focus for raters. Over 10,000 search qualifier raters are contracted with Google worldwide to evaluate its search results. These raters are given actual searches to conduct, as they are drawn from real searches that happen [...]
For a while now, we know that Google, along with other sites (like Facebook) have been having issues concerning fake news and problematic content. This has been going on since November, where Google has been plagued with disturbing content, fake news and offensive search suggestions appearing at the top of its results. In response, "Project [...]
On March 28, Google released an update to their search quality rater guidelines. Google originally released the full version document of their quality raters, and this is the first published update to the public version since that release four months ago. The first public release of the document that was released in November was 160 pages, but now, [...]
The full version of Google's Search Quality Rating Guidelines has been just released. The document, which is in the form of a 160-page PDF file, is meant to help to Google Search Quality Raters understand how to rate the search results they are testing. The October version of the document was leaked earlier this week, but this wasn't the first time [...]