Anybody who has children knows that they will probably do online searches differently than adults. There are some insights that can be gained from how they use Google that can help deepen our understanding of searchers in general. There are so many things to dig into, including the comfort levels with specific search strategies and […]
Mobile-indexing is almost here, and the need to optimize for mobile has never been more important or pressing. Mobile search, even in its current form, is very important for advertisers and businesses of all sizes. Let’s think about these statistics: A majority of Google searches occur on a smartphone or tablet. 50 percent of local mobile […]
Are those big brands and their inclusion in Twitter carousels getting you down? Do you wish you could have your own spot there too? When you’re trying to occupy as much space as you can for your name in the search results as a way to combat negative reviews, or content that may not be flattering, […]
Search ranking factor studies have become very popular, but there’s a real danger if they lead to unwarranted conclusions. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains the cautions we should apply to ranking studies, and some ways in which they are useful. Brought to you […]
The world of search is on the verge of massive change. The rise of Voice Search, the Internet of Things, and Digital Personal Assistants are all coming together to change how we search. Imagine a world without search boxes, without browsers, and where you get one answer via voice to your search query. How will […]
Marty’s worried about what he saw in the future, but Doc is more excited that the future is NOW! Why? Because devices like digital personal assistants are radically altering the way we interact with the internet. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why he […]
Check out the latest SEO/PPC news with David and his guests: Kevin Indig and Brad Geddes Check http://dtdconference.com/ were David is one of the hosts!
Does it feel like another has come to a close? To me, the answer is both yes and no. It feels like its been forever since anything revolving about a new year has even been discussed, but here we are, at the close of 2017, and at the start of 2018. Search marketers have had […]
At Pubcon 2017 in Las Vegas, Stone Temple founder and CEO Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this, the third of four video excerpts from that conversation we’ll be publishing, Eric asks Gary to clarify recent statements […]
About three years ago, Yahoo and Mozilla announced that Yahoo would be the default search engine on Firefox in the US. The relationship ended up ended early When the much-improved Firefox Quantum browser released last month by Mozilla, with Google as the default search provider. Now, Oath (Verizon), Yahoo’s parent company, has chosen to sue Mozilla for breach of contract. According […]