SEM Industry

John Shehata, the Global Vice President at Condé Nast Talks About Search

Barry Schwartz of Search Engine Land spoke with the Global Vice President of Audience Development Strategy & CRM at Condé Nast, John Shehata. During their talk, they spoke about a variety of topics, including SEO. Their conversation lasted about 40 minutes, and can be watched over the course of four videos, which all can be …

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Shimon Sandler Talks Building And Growing Your Search Marketing Agency

Barry Schwartz was able to get an interview with Shimon Sandler where they talked about his history in the search marketing industry, and how he created two agencies, both from the ground up. The two spoke about tips on how to build and grow your search marketing agency, and how to keep your current customers …

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Dawn Beobide Talks About Google Confirmed Vs Unconfirmed Algorithm Updates

In the first video where Barry Schwartz spoke with Dawn Beohide about training your developers in SEO. In this video, the topic of conversation switched over to the upcoming Page Experience Update. From there, they talked about Google algorithm updates and the difference between confirmed and unconfirmed updates., as well as core updates, the Medic update …

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Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo and Google Ads

In the following video, Barry Schwartz interviewed the CEO of Textbroker and former President of FindWhat.com, Philip Thune. The two spoke about the early days of the search industry, talking about things like going to the industry conferences, company parties, FindWhat, and the lawsuits between Yahoo and Google. Barry and Philip talked about Philip’s role …

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Anthony Church Talks About Conversion Tracking & SEO

In this video series, Barry Schwartz spoke with Anthony Church, the VP of client services at Interact Marketing. The two spoke about both conversion tracking and what SEOs should be focusing on. Anthony talked about how he usually sees most site owner aren’t focusing on conversion tracking, and due to this, they’re going into it …

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