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Category: SEM Industry

Frédéric Dubut Of Bing On Core Ranking, Spam Fighting And Much More

Barry Schwartz was able to sit down and talk to Frédéric Dubut, the lead PM of Bing’s core ranking team during the latest SMX East. Barry asked questions centered around how Bing search works, and the two discussed everything from crawling, indexing and rendering, to spam fighting and even core ranking. Source – Barry Schwartz

Learn More About John Mueller, Webmaster Trends Analyst At Google

Barry Schwartz sat down to talk with webmaster trends analyst at Google, John Muller, to ask questions he usually doesn’t get very often. For part of each day, John spends time helping out webmasters and SEOs. He spends a lot of time answering SEO and search-related questions. Rather than asking SEO or search questions, Barry […]

Eric Enge On Google Advice Vs. Real-World SEO Experience

In the second part of the interview with Eric Enge (part one can be found here) of Perficient Digital, he and Barry Schwartz spoke about SEO and about why sometimes the advice Google gives the SEO community may not align with what some would see in the real-life SEO world. What works for one person […]

Britney Muller Of Moz On Google’s Feature Snippets

Britney Mueller, the Senior SEO Scientist at Moz, spoke with Barry Schwartz back stage after her Mozcon talk to talk about the presentation, which was focused on Google’s featured snippets. During her presentation, she shared that, based on a small data set, the impact featured snippets have on ones click through rate in the Google […]

Dr. Pete On Why Tracking Google Ranking Updates Is Important

According to Barry Schwartz, he is loves tracking changes in Google, such as ranking updates, core algorithm updates, as well as user interface changes and other changes that impact SEOs and their respective clients. But, Barry isn’t the only one – Pete Meyers from Moz also really likes the same thing. Barry sat down with […]

Mel Carson On The Early Days Of The Search Industry

There some folks who have been around in the early days of the search industry, and it brings back memories of the early days. Barry Schwartz met up with industry vet, Mel Carson, at his office in Seattle to discuss some of the earlier days in the industry. For Mel Carson, he began his career in […]

Local Search Expert Joy Hawkins Shares An Unexpected Finding From Her Google Reviews Research

Barry Schwartz was able to have an interview with local search expert, and founder of local SEO agency Sterling Sky, Inc during last months MozCon event. The two spoke about Hawkins decision to break out on her own, why she bought Local Search Forums from her mentor, and how her team has been able to […]

Barry Schwartz Chats With Greg Sterling, Longtime Writer On Mobile, Local And Search Technology Trends

In this video interview by Barry Schwartz, he interviews Greg Sterling of Search Engine Land, somebody he considers a hero of the search industry. In this interview, we will learn about some of his history and contributions to the SEO industry. Source – Barry Schwartz

Greg Gifford Discusses Google Posts, Google Q&A And Local SEO

In this video, Barry Schwartz spoke with Greg Gifford from Wikimotive, who was in the local SEO scene since its infancy and has a specialty in both local and automotive SEO. Greg, who is active on Twitter as @GregGifford, shares nuggets of information at conferences and throughout his normal work day. Barry and Greg’s talk focused […]

Ruth Burr Reedy On Human-Readable Google Ranking Signals

Former head of SEO at Moz and now Vice President of Strategy at UpBuild, Ruth Burr Reedy, sat down with Barry Schwartz and spoke about her history in SEO that she lead up the efforts of migrating Moz from the domain seomoz.org to moz.com. They even spoke about what new SEOs should be looking for […]