On Monday, Teikametrics has announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform. According to the company, the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data.  The algorithm analyzes bids hourly to make adjustments when needed.  “Amazon is continually […]

Google Ads (formerly known as AdWords) has always had frequent product updates, but because of the continued growth and improvements in machine learning (ML).  Every month seems to bring new automated features, as well as the manual features we can all expect. The exciting part of these automatons is that they promise similar results without as […]

I think it’s safe to say that there are those folks who run Bing Ads campaigns, but haven’t really checked out the mobile apps in a while.  But now that an update was released on Thursday, the apps are supporting multi-user access, as well as the ability to add funds for prepay accounts.  There are other features […]

A new add-on for Google Sheets by Google AdWords has launched that will allow users to import data for analysis and reporting. With the add-on installed to an AdWords account or MCC account, the things you’ll be able to do is chose metrics columns, set filters and report time frame and name the report from a […]

Frederick Vallaeys has been doing PPC for a while now, since 1998 to be exact, when every setting was manual.  He knows from experience that it was slow and painful to manage everything by hand.  But, doing it like this does tend to help a person learn the ins and outs of PPC.  In the end, […]

2017 has been quite a year for Google Shopping. During 2017, how did your campaigns fare?  Was it great, okay, or not so good?  When it comes down to it, the simple fact is, it’s now 2018, which means a renewed sense of opportunities to do better than last year. However, you’re probably already hard […]

Although news about the AdWords app hasn’t really been talked about much, there is a new update released on January 18 that makes the app even more useful than before. Advertisers are able to add, edit and remove keywords from their campaigns using the AdWords app. You can now add, edit or remove keywords on […]

This month, a report has been released by Acquisio (PDF) that argues machine learning algorithms can dramatically improve paid-search marketing performance vs. accounts that don’t use them.  Acquisio calls their suite of machine learning tools “Acquisio Turing.”  This suite is named after the British computer scientist Alan Turing. Thousands of campaigns were looked at by Acquisio […]

In the newest release of Google Ads Editor, there is a slew of new and helpful changes that enhance functionality, add features, and alleviate issues within the Bing platform. This version of Bing Ads Editor, version v11.10, supports Review Extensions and will be a very welcome thing for paid search managers.  Advertisers won’t be relegated […]

The newest version of Bing Ads Editor has come out.  With version 11.9, users will find support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you aren’t importing expanded text ads form AdWords, it’s possible to convert Bing Ads standard text ads to enhanced […]