SEM

What’s The Difference Between SEO And SEM? Which One Do You Need?

What’s the difference between SEM and SEO? The biggest difference is that Search Engine Optimization (SEO) focuses on optimizing a website so that there will be a higher flow of traffic from organic search results. The goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. Were …

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What Are Some Of The Most Common SEM Mistakes You Can Make? How Can You Avoid Them?

We’re human, and as such, we make mistakes. Marketers are human as well, and because of that, there will be times when they’ll slip up doing their jobs. Making mistakes in SEM is a pretty common occurrence to be honest, but luckily, if you know what you’re doing, they can be easy to find of …

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John Shehata, the Global Vice President at Condé Nast Talks About Search

Barry Schwartz of Search Engine Land spoke with the Global Vice President of Audience Development Strategy & CRM at Condé Nast, John Shehata. During their talk, they spoke about a variety of topics, including SEO. Their conversation lasted about 40 minutes, and can be watched over the course of four videos, which all can be …

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Microsoft Ads Will Replace Manual CPC With Enhanced CPC By The End Of April

According to an announcement by Microsoft Advertising, all search, shopping and Dynamic Search Ads campaigns that don’t have automated bidding strategies will be transitioned to Enhanced CPC (eCPC) at the beginning of March. This transition will continue through April 2021. The deadline for adjusting your campaigns is at the end of April. March: Manual CPC …

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Microsoft Advertising Is Offering Filtering Link Extensions

In a recent announcement, Microsoft Advertising has released a new addition to their ad extension offering, which they are calling Filter Link Extensions. According to Microsoft, “With this extension, advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” Marketers will be able to …

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All Political Ads On Google Will Be Paused Through Inauguration

Google has chosen to pause political ads for a minimum of a week beginning on January 14. Google plans to monitor the situation throughout the week and see where things go after inauguration, were they will probably reassess the situation and see if they need to extend the temporary ban even further. The ads that …

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Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo and Google Ads

In the following video, Barry Schwartz interviewed the CEO of Textbroker and former President of FindWhat.com, Philip Thune. The two spoke about the early days of the search industry, talking about things like going to the industry conferences, company parties, FindWhat, and the lawsuits between Yahoo and Google. Barry and Philip talked about Philip’s role …

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Google Ads Editor v1.5 Is Released Bringing Tools For Ad Strength, Additional Recommendation Support And Image Extensions

In an announcement, Google has released the newest version of Google Ads Editor, v.1.5. Google Ads Editor is a downloadable app that some advertisers prefer over the web interface in order to mange campaigns. Here is a list of what Google Ads Editor 1.5 brings to the table: Filter by account, campaigns, ad groups, or …

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Elie Orgel Talks About Leveraging Data For Unique Content

Barry Schwartz spoke with Elie Orgel, the director of marketing at Rosenblum Law Firm, and created a two part series out of the conversation. In the first part, Elie talked about how to get links by leveraging data sources. In the second part, the conversation moved to how to build useful and unique content with …

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