Barry Schwartz sat down for a quick talk with Christi Olson at SMX West this year. Christi has been around Microsoft for some time now and saw the launch of Live Search, adCenter, and the transitions to Bing and Microsoft Advertising. The two talked about audience targeting, which can help segment your ads to target […]
Barry Schwartz was able to have a chat with Daniel Waisberg at SMX West this year, who is now on the Search Relations Team with John Mueller. The two spoke about his job, which focuses on Google Search Console. Danial has been a part of the search community since the early 2000. Before joining the […]
Have you ever seen ads or titles that say that “You won’t believe what happens!” or “Click here to find out?” If you have, you’re going to have to drop those titles like hot potato. Beginning in July, Google is introducing a Clickbait Ads policy as part of the Misrepresentation policy for advertisers. “This policy covers advertisement […]
According to a company announcement, Google’s advertising policies around housing, employment and credit opportunities is being updated. No longer will employment, housing and credit advertisers be permitted to target or exclude their ads from being shown based on demographics gender, age, parental status, marital status or zip code. religion, ethnicity, sexual orientation, national origin or disability.This […]
Google began its first phase of its program to provide $340 million in Google Ads advertising credits for eligible small and medium-sized businesses. New Zealand advertisers who qualify will be the first ones who will get credits. Any qualifying advertiser will get a notification and will see the credit to be used for future advertising in […]
The splashy, image-driven format that Google introduced last year, called Gallery ads, is going to be phased out. In turn, Google will be focusing on image extensions, which is in beta. Gallery ad beta testers are being informed that the format will be sunset beginning in August. The ads featured a large carousel of images. Although the […]
Barry Schwartz had the chance to interview Gilad Sasson, an SEO of almost 20 years. In this interview, they two talked about the old days of the SEO community and some early SEO forums. They also talked about the future of search and SEO, as well as the space of cannibis, or specifically the lack […]
“We’re looking to try to at least generate some emotional ROI if we’re not doing sales, just to be one of those brands that was standing up and doing the right thing at the right time,” said Tony Verre of The Integer Group during a digital commerce marketing session of Live with Search Engine Land. […]
“We were doing a lot of our own research and what we found is that brands that go dark during recession, depression or even crisis-type periods have a very difficult time climbing back up the mountain once things begin to normalize,” said Tony Verre, VP of e-commerce at Integer Group. In a digital commerce marketing […]
The COVID-19 has created shadows over all interactions, such as communications between businesses and customers. Brands will have to adapt their messaging and their offerings to turn this economic downturn into an opportunity to serve their audiences. During Search Engine Land’s PPC for B2B session, Brad Geddes of AdAlysis and Michelle MOrgan of Clix Marketing […]