According to Google’s annual report, the company removed 2.7 billion so-called bad ads last year for violating ad policies. This number is up from 2.3 billion bad ads that Google reported taking down in 2018. The amount of ad accounts that were terminated by the company stayed fairly float form the year before at about […]
Working from home is a great way to help businesses stay in operation as the world finds ways to overcome COVID-19. For some, this is both good and bad as their now decentralized staff has to make sense of data tat might not be as reliable due to the unexpected shit in work environments. “One […]
On April 29, Google reported Q1 earnings, which beat analysts’ revenue expectations that were partially moderated by the COVID-19 pandemic. Google announced $41.16 billion in revenue compared with the $40.3 billion expected. Ruth Porat, the CFO of Google’s parent company, Alphabet said “Performance was strong during the first two months of the quarter, but then in […]
According to an announcement by Microsoft, cookie-based experiments are currently available on Microsoft Advertising. If you select this option, you will only be shown ads from either your experiment or original campaign when they search. With experiments, you can create a duplicate of a campaign and test it on a segment of its traffic. This will […]
The free version of Google Shopping is now being rolled out. According to a Google spokesperson has confirmed that this has starting rolling out. It doesn’t mean that it’s fully rolled out yet or that all US searchers would immediately see it, but it should be good to go by next week. There are some […]
During a vacation to Isreal, Barry Schwartz got to talk to Ari Nahmani from Kahena. They spoke about two topics; hyperlocal SEO and managing e-commerce in Google search. From the local SEO perspective, Ari explained how local SEO can be more complex than the regular SEO due to the factor of proximity, as well as […]
Back in February, a number of sweeping changes was announced by Google to the requirements for agencies to qualify for the Google Partners badging and certification program. Originally, the requirements were supposed to take effect in June, but due to the issues caused by the coronavirus pandemic and shelter in place orders, Google has decided […]
Google has decided to postpone the retirement of the Googles Ads API v1, which will give developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. With this postponement, developers will have more time to migrate to the second version of the API. Now, the first version of […]
Barry Schwartz and Eric Wu found some time to talk about strategies about how SEOs can talk to developers. According to Eric, it’s important to speak their language. Learning code could help you show them you know what you’re talking about. If you’re able to talk the talk, they will be more willing to listen […]
Due to the COVID-19 pandemic, Google Ads update its Inappropriate content policy, taking aim at keywords around sensitive events, price gouging and more. On March 31 and effective immediately, the update doesn’t specifically mention coronavirus, but the change is obviously aimed at preventing advertisers from making the attempt to capitalize on the outbreak. Earlier this […]