Dawn Anderson authored the comprehensive deep dives on Google BERT, and now, Barry Schwartz was able to speak with her to talk about the topic. She talks about what Google BERT is, what could change with Google BERT in the future, how SEOS could leverage BERT for their own purposes and how Bing and Google […]
It seems that Google has stopped its short-lived test of monthly ad budgets. According to to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted, Advertisers that had access are now being notified. Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically switch to […]
An update by Google has been released on March 27 in an effort to provide support for businesses, health workers and organizations as well as governments during the coronavirus pandemic. The company committed over $800 million to small and medium-sized businesses, which equates to $340 per business. According to Google, eligible advertisers will get notifications […]
Kevin Doory, who works at AutoRevo as the director of SEO, spoke with Barry Schwartz in this video. Kevin said how he feels that local SEO is more challenging than traditional SEO. You have all the complexities with traditional SEO, as well local SEO factors like proximity, reviews, and more. They briefly talked about Google November local […]
Sporting events were going to be a huge driver of advertising spend growth this year, but thanks to the coronavirus pandemic, we’re seeing widespread cancellations. On March 24, an announcement was made to postpone the 2020 Summer Olympics, which was originally supposed to take place this June. Will the ad dollars meant for the games […]
Barry Schwartz and and Hamlet Batista, the CEO of RankSense, sat own and chatted about using technology to help automate, scale and streamline your daily work. During their conversation, the two talked about how to scale your SEO through technologies. It can help you take on more SEO work, while automating some of the repetitive […]
Barry Schwartz and the head of technical SEO at Merkle, Max Prin, spoke about some of the new free tools he helped to build at technicalseo.com. Max said that he benefits from building out the tools because it helps him understand how search engines work. The two talked about PWAs and how he likes the […]
Martha van Berkel runs a company named Schema App and is a schema and structured data maven. In a video interview between Martha and Barry Schwartz, they spoke about that topic. The two spoke about the growth of structured data adaption and how much Google is relying on the markup these days. Not only that, they talked […]
Tony Wright from WrightIMC.com has been in the SEO business before Google became a thing. He wasn’t a SEO, but rather, he was known as a “Cyber PR.” Tony and Barry Schwartz talked about SEO attribution and online reputation management. When it comes to SEO attribution, Tony says that it’s important to understand where your traffic is […]
Don’t worry, you have some extra time to transition to parallel tracking for Video campaigns, as the deadline has been pushed to June 15. “Given recent global events, we wanted to give everyone extra time to make this transition,” Nicky Rettke, product management director for Google Video Ads wrote in the announcement Thursday. If you’re already setup […]