SEO reporting is an important aspect of creating a strong digital marketing strategy. Being able to collect the right kind of data and knowing how to sort through it lets marketers know what efforts bring customers and what needs improvements to provide a great ROI for your business. Monthly SEO reports are indispensable for any …

How to Create a Successful SEO Report Read More »

In SEO, reporting plays an important role in developing a strong digital marketing strategy. By collecting the right data and knowing how to sort and understand the information, marketers will be able to figure out what efforts bring customers and what areas need improvements to provide a quality ROI for the company. Staying on top of …

Using Custom Reports for Ranking Opportunities Read More »

We all know that with enough data, you’ll have a story you can follow along with. But sometimes the story can be lost in translation and can be difficult to read. This is why data visualization can be important for people to take advantage of. Data visualization helps to tell stories by curating data into a …

What Are Some Great SEO Data Visualizations That Will Inspire Your Reporting? Read More »

When it comes to being a data-driven marketer, you might have some impressive results over your career, but no matter how well you do overall at your job, there’s always going to be a time when somebody will look at you under the microscope of skepticism. There will always be somebody who will question you, …

How Storytelling Fuels Reporting Your Clients Can Get Excited About Read More »

When it comes to data storytelling, it can be difficult to effectively get your ideas across to the people you’re trying to report to. It’s not really something you can just…do immediately. It takes time, patience and practice to acquire this kind of skill. Justin Lugbill has an article posted over at Search Engine Journal …

What Are Some Useful Data Storytelling Mistakes & Tips for Better Performance Reporting? Read More »

It’s a new year for SEO reporting, so here is a comprehensive and simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports will look sharp!