Ever feel lost when it comes to content creation? Wondering what kind of content will resonate with your audience and rank well on search engines? The answer might be staring right back at you – on the Search Engine Results Page (SERP) itself! In this Whiteboard Friday video by Julia-Carolin Zeng of MOZ, we delve […]
By controlling the consumer experience on your website, you are able to control how they see and interact with your brand. One of the biggest ways to control the brand experience for SEOS is the SERP. The only issue is that the traditional ways we measure brand reach on the SERP doesn’t always hit its […]
On-demand indexing has finally arrived, giving you more control over when Bing, Yandex (Google will allow this soon too). With this new Instant SERP update, you’ll have a more efficient way to notify search engines when ever the content on your website has been updated. Fabrice Canel, Principal Program Manager for Microsoft Bing, joins our […]
Which would would you choose – consistently own more of the SERP real estate or rank higher in a single position frequently? I’m sure that, with what we know about today’s SEO, we would find one of these answers more correct over the other, but the answer could actually vary. In this episode of Whiteboard […]