If you’ve used Twitter for long enough, I’m sure you’ve probably seen some brand accounts trying to sell their products. A brand new shopping feature is coming to Twitter, and in the following video, HubSpot will share some tips that’ll help you prepare for when it finally comes out. They talk about what you can …

How To Sell On Twitter With Their NEW Shopping Feature in 2022! Read More »

Facebook has announced that retailers can create Instagram ads with product tags in Facebook Ads Manager, as well as shopping engagement custom audiences and lookalike audiences for brands using Facebook Shops.

Did you know that In-market audiences are compatible with Google Shopping campaigns? Well they are now! Pairing shopping behavior and shopping campaigns will help give marketers a new world of opportunities!

The holiday season is closing in fast now, and with the Coronavirus pandemic still in high swing, people want to know if we’ll be returning to psychical stores for our holiday shopping or if we will be shopping primarily online. Greg Sterling of Search Engine Land wants to know “to what degree traditional retailers will …

Will Physical Stores Power Online Shopping This Holiday Season During The Pandemic? Read More »

If you run a business that sells products to multiple countries, and you’re using Google product feeds that are set to display those products to more than one country, then you will find a new feed field that will give you even more flexibility. With the new shopping_ads_excluded_country attribute, marketers stop products from being displayed in …

It’s Now Easier To Control Google Shopping Ads By Country Read More »

Standard Shopping an standard campaigns give merchants various degrees of control and flexibility when advertising on Google’s platform. Advertisers need to know about the limited insights inherent to Smart Shopping campaigns, and even what the metric provided convey. During the Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at …

The Data Problem In Google Smart Shopping Campaigns Read More »

The new organic Shopping listings on Google brought more competition into its Shopping search results. Merchants, in order to get a visibility advantage, can opt to advertise their products on the platform. The owner of ZATO Marketing, Kirk Williams, and Mike Ryan, product management lead at Smarter Ecommerce, shared some bidding strategies for new Google …

PPC Tips: Bidding Strategies For Google Shopping Campaigns Read More »

“In the past, I would just suggest, ‘Hey, just upload the products you actually want to advertise, it’s easier to manage,’” Kirk Williams, owner of ZATO Marketing, said in when referencing to what he would’ve advised clients before Google opened up its Shopping results to free listings, during the Google Shopping session of Live with Search Engine …

Why You Should Upload Your Full Product Catalog To Google Merchant Center Read More »