Standard Shopping an standard campaigns give merchants various degrees of control and flexibility when advertising on Google’s platform. Advertisers need to know about the limited insights inherent to Smart Shopping campaigns, and even what the metric provided convey. During the Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at …

The Data Problem In Google Smart Shopping Campaigns Read More »

The new organic Shopping listings on Google brought more competition into its Shopping search results. Merchants, in order to get a visibility advantage, can opt to advertise their products on the platform. The owner of ZATO Marketing, Kirk Williams, and Mike Ryan, product management lead at Smarter Ecommerce, shared some bidding strategies for new Google …

PPC Tips: Bidding Strategies For Google Shopping Campaigns Read More »

A new “confirm with voice match” payments feature has been introduced into Google Assistant for smart speakers and displays. This feature can be enabled on an iPhone by opening the Home app. You then tap your image in the upper right and then select assistant settings, then choose payments and toggle on the “confirm with …

Google Assistant’s ‘Confirm With Voice Match’ Gives New Meaning To ‘Contactless Payments’ Read More »

A format-blending Shopping as test is being run by Google that we could consider pretty interesting. SEMrush spotted this Shopping ad test on May 7th. As you can see from the following tweet and screenshot, the product listing ad (PLA) for Body Candy Body Jewelry is accompanied by a text block blue it with a blue …

Google’s Got A New Shopping Ad Test — And It’s Different Read More »

According to 3Cinteractive, 64 percent of brands are reporting an increase in loyalty program membership over the last year.  Lately, programs have be become more sophisticated, moving beyond the traditional spend-and-get model.  They’ve evolved into omnichannel and multichannel programs that recognize customers for each interaction they have with a brand.  Smart marketers are capturing and leveraging loyalty data to understand their customers …

The 7 Biggest Trends Driving Customer Loyalty Read More »

It looks like Pinterest is bringing search to the real world.  On Wednesday, the company introduced Lens, which is a mobile app that uses the phone’s camera to recognize physical objects and bring them up on Pinterest.  There are other features that have been announced by the compnay that now extend search beyond the query bar …

Pinterest’s Lens App Turns Your Phone’s Camera Into A Search Bar Read More »