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Category: Shopping Search Marketiing

YouTube Brings Products To YouTube For Action Ads

According to YouTube, the number of advertisers using TrueView for action has increased over 260% last year. The company is now bringing product selection to these ads. E-commerce advertisers can show products in their TrueView for action ads in this brand new test. When the users click on the expansion arrow in a TrueView for …

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The Data Problem In Google Smart Shopping Campaigns

Standard Shopping an standard campaigns give merchants various degrees of control and flexibility when advertising on Google’s platform. Advertisers need to know about the limited insights inherent to Smart Shopping campaigns, and even what the metric provided convey. During the Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at …

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What Are Some Four Key Holiday Paid Search Trends To Keep An Eye On?

When it comes to the holiday,s there are a lot of different data points that advertisers can look at to see how paid search is performing throughout this important shopping period. Depending on the business goals, as well as the types of products being sold, which of those data points are most important for a …

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Google Proposes A New Version Of ‘Rival Links’ To Remedy Shopping Search Antitrust Violation

Back in June, the EU fined Google $2.7 billion by the EU for “favoring its own content” in shopping search results.  Reportedly, Google is appealing the decision. But in the meantime, Google has been compelled to propose an alternative presentation of search results to remedy and respond to the EU decision.  Google, according to Reuters, “has offered to display rival …

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Google Adds Merchant Center Feed Rules To Make Formatting Shopping Feeds Easier

Having deal with shopping feed aren’t very fun to deal with.  I think everybody can agree on that.  It’s such a pain to deal with, that there’s a cottage industry that has risen up to help retailers with the nuance of product feed formatting and management.  Google released Feed Rules on Tuesday to make it …

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